Durant Bypasses Larger Offer From adidas To Stick With Nike

Durant Inks Seven-Year, $60M Deal With Nike

LOW TOPS? Durant said previously he wanted a mid-priced signature shoe, Knicks G Stephon Marbury, who markets a low-priced brand of shoes and apparel, wrote on his N.Y. POST blog, “I had a lot of discussions with Kevin Durant's people to see if he would join the Starbury flagship. I never spoke to him directly, [but] I told his agent Aaron Goodwin about the formula and new business model we've developed for the sneaker industry. They seemed interested but decided to go in another direction. I hear that Nike is coming out with a Kevin Durant shoe for $50 or $60. I guess we're doing something right” (NYPOST.com, 7/14).

CAUSING A STIR: In Utah, Loren Jorgensen writes Durant's appearance with the Sonics' Rocky Mountain Revue team against the Jazz yesterday "brought out the biggest crowd of the summer and caused a bit of a mob scene before the game even started."  While the crowds "had been good" for the previous Jazz games, yesterday "marked the first sellout," as a standing-room-only crowd at Salt Lake Community College watched Durant score a game-high 29 points in the Sonics' loss (DESERET NEWS, 7/18).

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