Steve Lauletta Leaving Radiate Sports For Chip Ganassi Racing
By Michael Smith, Staff Writer, SportsBusiness Journal
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Lauletta Joining
Chip Ganassi Racing |
Steve Lauletta is moving from Radiate Sports to Chip Ganassi Racing Teams Inc., where he will be President of the organization's NASCAR and IndyCar operations. Lauletta, who spent 11 years at Miller Brewing before going to Radiate, will oversee all aspects of the business and marketing operations at Ganassi's Concord, North Carolina, and Indianapolis facilities, implementing strategies for sponsorship acquisition, organizational branding and partnerships. As President of Radiate Sports, Lauletta oversaw the sports marketing division of Omnicom's The Radiate Group. "I am very excited to bring a guy of Steve's caliber to our operation," chip Ganassi said. "With his strong background in sports marketing and specifically in racing, I know he will be a tremendous asset to us. He knows and completely understands the racing landscape as it exists in both NASCAR and the IRL."
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