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July 13, 2007
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Metered-Market Ratings For NBC's Wimbledon Men's Finals

West Palm Beach led all markets with a 6.8/17 Nielsen rating for NBC's coverage of last Sunday's Wimbledon men's finals, which saw Roger Federer defeat Rafael Nadal in a rematch of the '06 finals.  Tulsa saw the biggest increase amongst the metered markets, up 120.0% from last year's finals.  The following presents metered-market ratings for the '07 Wimbledon men's finals, with comparisons to '06 (THE DAILY).

WIMBLEDON MEN'S FINALS METERED-MARKET RATINGS
MARKET (SIZE)
'07 RATING/SHARE
'06 RATING/SHARE
% +/-
West Palm Beach (38)
6.8/17
5.1/12
33.3%
Richmond-Petersburg (61)
5.7/12
4.3/10
32.6%
Ft. Myers-Naples (64)
5.3/14
3.7/10
43.2%
St. Louis (21)
5.3/12
4.0/10
32.5%
Indianapolis (25)
4.4/11
2.9/8
51.7%
Minneapolis-St. Paul (15)
4.3/13
2.0/7
115.0%
Providence-New Bedford (51)
4.2/11
2.9/8
44.8%
Cleveland-Akron (17)
4.1/11
4.3/12
-4.7%
Tampa-St. Pete, Sarasota (12)
4.1/11
3.2/8
28.1%
San Francisco-Oakland-
San Jose (5)
4.0/17
2.9/10
37.9%
Atlanta (9)
3.9/9
3.2/7
21.9%
Norfolk (42)
3.9/9
4.1/9
-4.9%
Louisville (48)
3.8/10
3.0/8
26.7%
New York (1)
3.8/11
4.2/11
-9.5%
Orlando-Daytona Beach-Melbourne (19)
3.8/8
2.7/6
40.7%
Washington, DC (8)
3.8/12
3.1/9
22.6%
Austin (52)
3.6/10
2.2/6
63.6%
Denver (18)
3.5/11
3.7/10
-5.4%
Albuquerque-Santa Fe (45)
3.4/10
2.5/7
36.0%
Columbus (32)
3.4/9
3.1/6
9.7%
Greenville-Spartanburg-
Asheville (36)
3.4/8
2.1/5
61.9%
Las Vegas (43)
3.4/9
3.8/10
-10.5%
Tulsa (62)
3.3/8
1.5/4
120.0%
Boston (7)
3.2/10
3.5/10
-8.6%
Nashville (30)
3.1/8
2.6/7
19.2%
Portland, OR (23)
3.1/12
3.4/12
-8.8%
Miami-Ft. Lauderdale (16)
3.0/7
4.0/9
-25.0%
Seattle-Tacoma (14)
2.9/11
2.9/11
0.0%
Baltimore (24)
2.8/7
3.5/9
-20.0%
Greensboro (47)
2.8/7
1.9/4
47.4%
Phoenix (13)
2.8/8
2.6/8
7.7%
Raleigh-Durham (29)
2.8/7
2.3/6
21.7%
San Diego (27)
2.8/10
4.0/12
-30.0%
Los Angeles (2)
2.7/10
2.3/7
17.4%
Philadelphia (4)
2.7/8
1.8/5
50.0%
Buffalo (49)
2.6/8
2.7/7
-3.7%
Houston (10)
2.4/6
2.6/6
-7.7%
Kansas City (31)
2.4/6
2.8/7
-14.3%
Salt Lake City (35)
2.4/10
1.4/6
71.4%
Birmingham (40)
2.3/5
1.7/4
35.3%
Chicago (3)
2.3/7
1.6/5
43.8%
Cincinnati (33)
2.3/6
1.5/4
53.3%
Detroit (11)
2.3/6
2.7/7
-14.8%
Milwaukee (34)
2.3/7
3.0/8
-23.3%
Dayton (58)
2.2/5
2.4/6
-8.3%
Hartford & New Haven (28)
2.2/7
2.8/6
-21.4%
Charlotte (26)
2.1/5
2.6/6
-19.2%
Jacksonville (50)
2.0/5
2.8/6
-28.6%
Oklahoma City (45)
2.0/5
2.4/6
-16.7%
Pittsburgh (22)
2.0/5
1.4/4
42.9%
Dallas-Ft. Worth (6)
1.9/6
2.0/6
-5.0%
Knoxville (60)
1.9/4
2.5/6
-24.0%
Sacramento-Stockton-
Modesto (20)
1.9/7
2.3/7
-17.4%
Memphis (44)
1.6/3
1.9/4
-15.8%
San Antonio (37)
1.5/4
1.6/4
-6.3%

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