August 6 SBJ Prepares For One-Year Countdown To Beijing

One year from one of the most widely anticipated Olympics ever, SportsBusiness Journal will give an early glimpse at how sponsors are gearing up for the event and how companies plan to use the Games to either gain or expand their footprint in this massive marketplace. What challenges do they face in crafting their marketing and what will it take to make a lasting impression?  The payoff could be enormous for companies that hit their mark, or a costly disaster for those that don’t do their homework.  Publishing Date: August 6.  Ad Close: July 22.  Materials Close: July 24. ­ For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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