Media Notes
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A's Helping Boost MLB's TV
Ratings So Far This Season |
ESPN’s MLB ratings so far this season have averaged a 1.6/ (1,460,000 HHs) Nielsen cable rating, up 14% from ’06, while Sunday night games have averaged 2,280,000 HHs, up 32%. Average ratings for MLB telecasts on FSN’s 19 RSNs are up 9%. SportsNet N.Y. is up 15% to a 3.1 and YES is up 5%, while Comcast has also received a boost from the Phillies (up 19%) and A’s (up 25%). Cubs and White Sox ratings are down 5% and 46%, respectively, on CSN Chicago (CABLEFAX DAILY, 7/9).
NESN: NESN named Jack Edwards as Bruins play-by-play announcer beginning this season. He will be paired with analyst Andy Brickley. Edwards has spent the past two years calling NHL games on Versus, and previously spent 12 years at ESPN. Edwards replaces Dale Arnold, who served as NESN’s announcer for Bruins home games since ’95. Arnold was offered another position on the telecasts, but declined (NESN).
HAWKS: Hawks.com on June 25 recorded 581,000 page views, “a single-day record for the site.” On June 24-25, it recorded 950,000 page views, “more than in the entire months of April and May.” For the month of June, it received 3.2 million page views, “an increase of 294[%] from June 2006 and an increase of 77[%] from the previous monthly high.” The Hawks said that traffic was “clearly driven by interest in the team's new uniforms (featured on the site starting June 24) and two first-round picks” – F Al Horford and G Acie Law – in the June 28 NBA draft (ATLANTA CONSTITUTION, 7/8).
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