SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Monday
June 25, 2007
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Franchises

Hawks Launching New-Look Logo, Uniforms For '07-08 Season

Hawks To Sport New
Uniforms For '07-08 Season
After using the same logo for 12 years and the “same primary uniforms for eight, the Hawks this week will unveil a new look for the 2007-08 season,” according to Tim Tucker of the ATLANTA CONSTITUTION.  Their home uniform, while “retaining the league-required white background, will change from a red-yellow-black color scheme to blue-red-silver.”  Their road uniform will change from “predominantly red to predominantly navy blue.”  And a new logo, to be used on the uniforms as well as on merchandise, will carry a “close-up side view of a hawk's head.”  Also, the floor at Philips Arena will change to reflect the new color scheme, and “dozens of signs throughout the arena will have to be changed.”  Atlanta Spirit Exec VP & CMO Lou DePaoli said that the team budgeted $750,000 for the new look, which was designed over the last 18 months with “extensive consultation with officials from the NBA and Adidas.”  Tucker noted the NBA charges a $500,000 fee if a team changes its primary logo, but the Hawks “avoided that charge by retaining their 12-year-old logo …, albeit changing the typeface and the secondary colors” (ATLANTA CONSTITUTION, 6/24).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
NBA Teams See Big Gate Receipt Drop
December 11, 2009 : SportsBusiness Daily

Aaron's To Continue Partnership With Hawks
October 20, 2009 : SportsBusiness Daily

Atlanta Spirit Vows To Continue As Is
August 19, 2009 : SportsBusiness Daily

Judge Throws Out Atlanta Spirit Decision
August 18, 2009 : SportsBusiness Daily

Atlanta Spirit Financially Sound
June 4, 2009 : SportsBusiness Daily

Favorite College Basketball Teams
March 19, 2010 : SportsBusiness Daily

What's Greg Miller Up To This Weekend?
March 19, 2010 : SportsBusiness Daily

Jordan Commits To Bobcats, Charlotte
March 19, 2010 : SportsBusiness Daily

Capital One Launches New Viral Campaign
March 19, 2010 : SportsBusiness Daily

CBS Ad Spending For Men's BBall Tourney
March 17, 2010 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2010 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.