Omnicom Agrees To Stop Using “Fuse” Name Until Hearing
By Tripp Mickle, Staff
Writer, SportsBusiness Journal
Omnicom Group will cease all uses of the word "Fuse" in the U.S. in press releases,
ads, interviews, Web sites, business cards and brochures as part of a temporary
agreement in the ongoing trademark lawsuit brought against it by Fuse LLC, a Vermont-based
youth and action sports marketing agency. Fuse LLC filed a trademark infringement
suit against Omnicom for branding four of its sports and marketing agencies under
the name “Fuse Sports & Entertainment Group.” The temporary agreement was filed
with the court on May 14, two days before the parties were set for an injunction
hearing in Vermont District Court. The agreement will stand until an injunction
hearing is heard June 26 in Burlington, Vermont.
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