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May 21, 2007
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New NFL Policy Limits Length Of Audio And Video On Web Sites

NFL To Only Allow Web Sites To Use
45 Seconds Of Non-Game Footage Per Day

Under a new NFL policy, credentialed Web sites can use up to 45 seconds per day of audio and video of non-game content, including interviews or press conferences with players and coaches and practice footage, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. The policy states that the audio or video “cannot be used live and may be archived for 24 hours.” Last season, the NFL allowed “unlimited online audio and video [of] non-game content.” Game video will continue to be the property of NFL.com. Philadelphia Inquirer Exec Sports Editor and AP Sports Editors President Jim Jenks said of the new policy, “We would like more. But in fairness, it’s a first step.” NFL VP/PR Greg Aiello said, “We can’t allow somebody to take our content and create a program around it unless we are licensing it” (MILWAUKEE JOURNAL SENTINEL, 5/19).

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