Pepsi Shoots New TV Spots Featuring Cowboys For NFL Season
|
Romo Starring In TV
Spot For Diet Pepsi Max |
Cowboys QB Tony Romo, Owner Jerry Jones and coach Wade Phillips were scheduled
to shoot the first ad for a PespiCo brand for the ‘07 NFL season last week,
according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. The spot,
via BBDO, N.Y., will support the new Diet Pepsi Max diet/energy drink. The national
rollout for the beverage is scheduled for June, but the ad “won’t
air until after NFL training camps start.” The last two seasons, Diet Pepsi
ads, via DDB Needham, featured a football-playing vending machine. Meanwhile,
Campbell Soup and Prilosec heartburn medication have renewed as NFL corporate
sponsors. Genesco Sports is “now working with Campbell’s, which should
result in more powerful retail programs.” Genesco now has six clients with
NFL rights including Coors, Frito-Lay, Motorola, PepsiCo and Sirius, along with
MasterCard for “numerous NFL team deals” (SPORTSBUSINESS
JOURNAL, 5/14 issue).
|
Related Stories By Company
|
Related Stories By Sport
|
Crosby's Endorsement Future Looking Bright
March 5, 2010 :
SportsBusiness Daily
Gatorade Ends Deal With Tiger Woods
March 1, 2010 :
SportsBusiness Daily
Coca-Cola SB Plans Include Social Media
January 28, 2010 :
SportsBusiness Daily
PepsiCo Extends Dew Tour Title Deal
January 25, 2010 :
SportsBusiness Daily
Vancouver Games See Less Ambush Marketing
January 18, 2010 :
SportsBusiness Daily
|
Giants, Jets Still Have PSLs To Sell
March 17, 2010 :
SportsBusiness Daily
NFL Teams Not Spending Big
March 17, 2010 :
SportsBusiness Daily
Jets Owner Upset Over Stadium Coin Toss
March 16, 2010 :
SportsBusiness Daily
Group Of NFL Retirees Wants Financials
March 16, 2010 :
SportsBusiness Daily
Mawae Re-Elected As NFLPA President
March 15, 2010 :
SportsBusiness Daily
|
|
