KFC-Ya: QSR Backs Away From Talks For Busch Series Deal
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KFC Not Going To Pursue Naming
Rights To NASCAR Series
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KFC has decided “not to pursue the title sponsorship”
of NASCAR’s second-tier series, according to SPORTSBUSINESS
JOURNAL’s Michael Smith. KFC spokesperson Rick Maynard said
the sponsorship, expected to cost about $30M a year, did not
fit into the company’s “spending priorities over the next
several years.” Subway, Dish Network, Dunkin’ Donuts and
Wal-Mart have also been reported as candidates for the
entitlement (SBJ, 5/7 issue). NASCAR CMO Steve Phelps said
of KFC’s withdrawal, “As we move forward with the selection
process, it is only natural that the field will narrow.”
Maynard said that KFC “will keep advertising on NASCAR
broadcasts and retain other ties to the racing series.”
BLOOMBERG NEWS’ Gene Laverty reported Subway is now “the
front-runner for the naming rights.” Subway spokesperson
Mack Bridenbaker said that the company is “continuing
negotiations with NASCAR” (BLOOMBERG NEWS, 5/3).
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