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May 4, 2007
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Sponsorships, Advertising & Marketing

KFC-Ya: QSR Backs Away From Talks For Busch Series Deal

KFC Not Going To Pursue Naming
Rights To NASCAR Series

KFC has decided “not to pursue the title sponsorship” of NASCAR’s second-tier series, according to SPORTSBUSINESS JOURNAL’s Michael Smith. KFC spokesperson Rick Maynard said the sponsorship, expected to cost about $30M a year, did not fit into the company’s “spending priorities over the next several years.” Subway, Dish Network, Dunkin’ Donuts and Wal-Mart have also been reported as candidates for the entitlement (SBJ, 5/7 issue). NASCAR CMO Steve Phelps said of KFC’s withdrawal, “As we move forward with the selection process, it is only natural that the field will narrow.” Maynard said that KFC “will keep advertising on NASCAR broadcasts and retain other ties to the racing series.” BLOOMBERG NEWS’ Gene Laverty reported Subway is now “the front-runner for the naming rights.” Subway spokesperson Mack Bridenbaker said that the company is “continuing negotiations with NASCAR” (BLOOMBERG NEWS, 5/3).


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