Nike, Under Armour Preparing New Ads Around NFL Draft Picks
 |
Quinn Expected To Have Best Endorsement
Portfolio Coming Out Of Draft |
NFL Draft prospect Brady Quinn is the “odds-on favorite to come away with the
most money in endorsements” among players selected in this weekend’s NFL Draft,
according to CNBC’s Darren Rovell. Quinn currently has deals with Nike, Sprint,
Xbox, Subway, EAS and Hummer. Quinn said, “It’s stuff that I believe in, stuff
that I use.” Howard Skull, Quinn’s marketing agent, said that Corporate America
“is comfortable with him because of the practice he received in college.” Skull:
“If you look at his Notre Dame experience, Notre Dame football is a brand. So
he’s had that position and been in that position where he’s been the face of that
brand” (“Squawk Box,” CNBC, 4/27). Quinn and fellow draft prospects JaMarcus
Russell, Adrian Peterson, Calvin Johnson and Gaines Adams appeared on CBS’ “The
Early Show” this morning in a three-minute in-studio interview (THE DAILY).
NIKE: CNBC’s Rovell spoke to several players in Nike’s “NFL Rookie Class”
ad campaign, quizzing them on aspects of the Nike business. Rovell asked Adams,
“What is Nike’s stock ticker symbol?” Adams: “The swoosh sign, the Nike sign,
the check.” Rovell then asked Adams, “If I wanted to buy ten shares of Nike stock,
how much would it cost me?” Adams guessed $1M, $500,000, $100,000, $5,000 and
$1,000 before reaching the correct $500. Noting Nike’s “Just Do It” slogan, Rovell
asked Peterson what his new slogan would be for the company. Peterson: “Don’t
Just Do It, Do It All Day.” Russell said his slogan would be, “Do It Again.” Later
in the studio, Rovell said, “I think the guys at Nike are actually trademarking
some of those slogans” (“Squawk Box,” CNBC, 4/27).
UNDER ARMOUR: Under Armour is debuting a new ad during NFL Draft coverage
on both ESPN and NFL Network as part of the company’s “Click-Clack” campaign.
The spot, which was created in-house, will feature several projected first-day
draft picks, including OT Joe Thomas, LB Patrick Willis and DE Victor Abiamiri,
performing training routines on a football field and in a weight room. 49ers TE
Vernon Davis, who appeared in last year’s NFL Draft spot, will return for the
new ad. Under Armour’s ’07 “Draft Class” also includes RB Kenny Irons, CB Eric
Weddle and LBs Prescott Burgess and Buster Davis, as well as Univ. of South Carolina
coach Steve Spurrier, Ravens DE Terrell Suggs, Colts S Bob Sanders, Giants RB
Brandon Jacobs, Chargers WR Vincent Jackson, Jets LB Jonathan Vilma and Cowboys
RB Julius Jones (Under Armour).
|
Related Stories By Company
|
Related Stories By Sport
|
NFL, Union Holding CBA Talks In DC Today
November 24, 2009 :
SportsBusiness Daily
Titans-Texans "MNF" Up 7% From '08
November 24, 2009 :
SportsBusiness Daily
Vince Young Merch Back In Demand
November 24, 2009 :
SportsBusiness Daily
Industry Stadium Draws 105,500 Tix Requests
November 23, 2009 :
SportsBusiness Daily
NFL Requires Teams To Hire Independent Docs
November 23, 2009 :
SportsBusiness Daily
|
NFL, Union Holding CBA Talks In DC Today
November 24, 2009 :
SportsBusiness Daily
Titans-Texans "MNF" Up 7% From '08
November 24, 2009 :
SportsBusiness Daily
Vince Young Merch Back In Demand
November 24, 2009 :
SportsBusiness Daily
Metrodome's Flaws Pointed Out During Tour
November 24, 2009 :
SportsBusiness Daily
South Florida SB Host Committee Debuts Ad
November 24, 2009 :
SportsBusiness Daily
|
|
