NBC Continues To Draw Small Numbers For NHL Playoffs
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NBC’s Overnight Rating For Devils-
Lightning Game Six Down 26.7% |
NBC earned a 1.1/3 overnight Nielsen rating for its national coverage of Devils-Lightning Game Six yesterday, down 26.7% from a 1.5/3 for regional coverage during the comparable Sunday during last year’s Stanley Cup Playoffs. Sunday’s NHL coverage on NBC was sandwiched between the National Heads-Up Poker Tournament and the Mutual of Omaha Duel in the Pool, both of which earned a 1.3 overnight. The net’s national coverage of Flames-Red Wings Saturday earned a 0.9/2 overnight, down 25.0% from a 1.2/3 for comparable coverage last year (THE DAILY).
VERSUS: In West Palm Beach, Brian Biggane reported Versus’ 0.3 average rating through the first week of the playoffs is “flat compared to last year.” However, ratings were down 1% among men 18-34, 12% among men 18-49 and 14% among men 25-54. But Versus Exec Producer Mike Baker said he “couldn’t be happier” with the numbers, adding, “The games have just been incredible” (PALM BEACH POST, 4/22). In Philadelphia, Tim Panaccio reported Versus’ HD feed was not available in the area last Monday for Sabres-Islanders Game Three “because of technical problems,” and Comcast “lost the HD feed” for Sabres-Islanders Game Four on Wednesday. It was eventually replaced with the Kingsford Barbecue Championship Series. The net joined Predators-Sharks Game Four in progress Wednesday “after running a lame note across the bottom of the screen saying the game was ‘not available’ in this market” (PHILA. INQUIRER, 4/22).
LOCAL RATINGS: The three Thrashers playoff games broadcast on SportSouth and FSN South drew “less than one-seventh of the local television audience that tuned in to the Braves games on the same nights.” NBC’s local coverage of Rangers-Thrashers Game Two “was outdrawn among Atlanta viewers by a NASCAR Busch Series race and a taped figure-skating show” (ATLANTA CONSTITUTION, 4/22)....Versus drew 81,000 HHs in the Dallas/Ft. Worth market for Stars-Canucks Game Five Thursday in which the Canucks could have won the series. In Dallas, Barry Horn wrote, “That’s 81,000 in a market with 2.38 million homes with televisions. That translates to a 3.4 rating” (DALLAS MORNING NEWS, 4/21).
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