Nike Chooses Crispin Porter To Handle Digital Media Work
Nike has selected Crispin Porter & Bogusky, Miami, to handle its U.S. running,
Nike ID and Nike Plus accounts, according to Helen Jung of the Portland OREGONIAN.
The move comes after Nike last month decided to “shift some work away from
its longtime primary agency,” Wieden & Kennedy, Portland. Nike reportedly
has been “dissatisfied with W+K’s digital media expertise, in part
prompting the reassignment.” Nike will “continue to work with W+K
for the bulk of its advertising work,” which is estimated at roughly $250M
annually (Portland OREGONIAN, 4/21).
COMEBACK TRAIL: On Friday, the OREGONIAN’s Jung reported
Nike’s Cortez, the “first running shoe to bear the swoosh and the
Nike name, is about to make a comeback as part of a line of vintage sneakers that
Nike is preparing to launch later this year” (OREGONLIVE.com, 4/20).
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Nike May Sponsor Speaking Tour Of
Rutgers Coach C. Vivian Stringer |
FIGHT THE GOOD FIGHT: Nike, which ran a full-page ad in the N.Y.
Times on April 15 concerning Don Imus’ comments about the Rutgers Univ.
(RU) women’s basketball team, said that the Imus incident “prompted
it to question whether it is doing enough to promote women’s sports.”
Nike, an RU sponsor, “may sponsor a speaking tour” for coach C. Vivian
Stringer. The company on Tuesday will be honored by the Advertising Women of N.Y.
for “10 years of Getting It” in its ads to women (USA TODAY, 4/23).
TOP OF THEIR GAME: Consulting firm Millward Brown, along with
the Financial Times, named Nike as the top brand in the apparel category in its
second annual BRANDZ Top 100 Most Powerful Brands ranking. Nike was No. 63 overall,
down 12 spots from ‘06. The ranking identifies the most powerful brands
measured by dollar value (Millward Brown).
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