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Wednesday
April 18, 2007
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May 14 SportsBusiness Journal Looks At Soft Drink Marketing

SportsBusiness Journal examines sponsorships among soft drink makers. Whether to retain market dominance, revive an older brand or introduce new product lines, soft drink companies use sports to reach consumers and build lasting preferences. We’ll look at the various ways they activate their sports sponsorships and how they measure the results. We’ll also ask a group of marketing experts to highlight the deals they like and don’t like in the category and grade the category’s overall performance in sports. Publishing Date: May 14. Ad Close: April 30. Materials Close: May 2. For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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