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April 3, 2007
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ESPN Radio Hoping Red Sox’ Station Switch Helps Ratings

ESPN Boston Looking To Boost
Ratings With Red Sox-Related Content
ESPN Radio Boston hopes that the Red Sox moving the majority of their games from WEEI-AM to sister station WRKO-AM, will give it “a chance to take a bite out of” WEEI’s ratings, according to Jesse Noyes of the BOSTON HERALD. ESPN Boston Program Director Len Weiner said that the station launched a new pregame baseball show and moved Herald columnist Mike Felger’s show to an earlier time slot in an attempt to “wrap baseball talk around Sox games, even though it doesn’t have the play-by-play.” Noyes notes the station has also landed ESPN baseball reporter Peter Gammons to do weekly call-ins, and the station has MLB games throughout the season and the World Series through its ESPN affiliation. ESPN Boston GM Jessamy Tang said that the station is “working to nearly double its nighttime power.” Weiner noted this summer, the station will also hold a contest where listeners will compete to call games for the Single-A N.Y.-Penn League Lowell Spinners. Meanwhile, Noyes notes WEEI “isn’t giving up its longheld Sox ties.” Wednesday’s programming has an “all-Sox-all-day format, complete with Sox players and executives dialing in.” WEEI also added a pre-game show at 6:00pm (BOSTON HERALD, 4/3).


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