SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Tuesday
April 3, 2007
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
MLB Season Preview

ESPN Radio Hoping Red Sox’ Station Switch Helps Ratings

ESPN Boston Looking To Boost
Ratings With Red Sox-Related Content
ESPN Radio Boston hopes that the Red Sox moving the majority of their games from WEEI-AM to sister station WRKO-AM, will give it “a chance to take a bite out of” WEEI’s ratings, according to Jesse Noyes of the BOSTON HERALD. ESPN Boston Program Director Len Weiner said that the station launched a new pregame baseball show and moved Herald columnist Mike Felger’s show to an earlier time slot in an attempt to “wrap baseball talk around Sox games, even though it doesn’t have the play-by-play.” Noyes notes the station has also landed ESPN baseball reporter Peter Gammons to do weekly call-ins, and the station has MLB games throughout the season and the World Series through its ESPN affiliation. ESPN Boston GM Jessamy Tang said that the station is “working to nearly double its nighttime power.” Weiner noted this summer, the station will also hold a contest where listeners will compete to call games for the Single-A N.Y.-Penn League Lowell Spinners. Meanwhile, Noyes notes WEEI “isn’t giving up its longheld Sox ties.” Wednesday’s programming has an “all-Sox-all-day format, complete with Sox players and executives dialing in.” WEEI also added a pre-game show at 6:00pm (BOSTON HERALD, 4/3).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Disney World Complex Gets ESPN Rebranding
November 6, 2009 : SportsBusiness Daily

ESPN Interested In March Madness Rights
November 5, 2009 : SportsBusiness Daily

Vikes-Pack Most-Viewed Fox Game Since '95
November 3, 2009 : SportsBusiness Daily

ESPN Talks Workplace Conduct With Staff
November 3, 2009 : SportsBusiness Daily

Red Sox, Bruins To Rent Out Rink At Fenway
November 2, 2009 : SportsBusiness Daily

Marketing Execs Rank World Series Players
November 6, 2009 : SportsBusiness Daily

Jamie McCourt Not Reinstated As CEO
November 6, 2009 : SportsBusiness Daily

World Series Ratings Up 39% Over '08
November 6, 2009 : SportsBusiness Daily

Stores Lacking Matsui World Series Gear
November 6, 2009 : SportsBusiness Daily

Fox' World Series Clincher Up 40%
November 5, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.