ESPN Radio Hoping Red Sox’ Station Switch Helps Ratings
|
ESPN Boston Looking To Boost
Ratings With Red Sox-Related Content |
ESPN Radio Boston hopes that the Red Sox moving the majority of their games from
WEEI-AM to sister station WRKO-AM, will give it “a chance to take a bite
out of” WEEI’s ratings, according to Jesse Noyes of the BOSTON HERALD.
ESPN Boston Program Director Len Weiner said that the station launched a new pregame
baseball show and moved Herald columnist Mike Felger’s show to an earlier
time slot in an attempt to “wrap baseball talk around Sox games, even though
it doesn’t have the play-by-play.” Noyes notes the station has also
landed ESPN baseball reporter Peter Gammons to do weekly call-ins, and the station
has MLB games throughout the season and the World Series through its ESPN affiliation.
ESPN Boston GM Jessamy Tang said that the station is “working to nearly
double its nighttime power.” Weiner noted this summer, the station will
also hold a contest where listeners will compete to call games for the Single-A
N.Y.-Penn League Lowell Spinners. Meanwhile, Noyes notes WEEI “isn’t
giving up its longheld Sox ties.” Wednesday’s programming has an “all-Sox-all-day
format, complete with Sox players and executives dialing in.” WEEI also
added a pre-game show at 6:00pm (BOSTON
HERALD, 4/3).
|
Related Stories By Company
|
Related Stories By Sport
|
Disney World Complex Gets ESPN Rebranding
November 6, 2009 :
SportsBusiness Daily
ESPN Interested In March Madness Rights
November 5, 2009 :
SportsBusiness Daily
Vikes-Pack Most-Viewed Fox Game Since '95
November 3, 2009 :
SportsBusiness Daily
ESPN Talks Workplace Conduct With Staff
November 3, 2009 :
SportsBusiness Daily
Red Sox, Bruins To Rent Out Rink At Fenway
November 2, 2009 :
SportsBusiness Daily
|
Marketing Execs Rank World Series Players
November 6, 2009 :
SportsBusiness Daily
Jamie McCourt Not Reinstated As CEO
November 6, 2009 :
SportsBusiness Daily
World Series Ratings Up 39% Over '08
November 6, 2009 :
SportsBusiness Daily
Stores Lacking Matsui World Series Gear
November 6, 2009 :
SportsBusiness Daily
Fox' World Series Clincher Up 40%
November 5, 2009 :
SportsBusiness Daily
|
|
