TEAM |
07 SLOGAN |
AGENCY |
| D'Backs |
None |
The Lavidge Company and in-house |
| Ads focus on fans having a "D-backs moment"; campaign looks to provoke nostalgic feelings about the game |
| Braves |
Welcome To The Bigs |
Blue Sky |
| Implies the Braves are the premier pro sports team locally and regionally; focuses on team and its players |
| Orioles |
See You At The Yard |
Leffler Agency, Baltimore |
| Red Sox |
None |
N/A |
| Cubs |
2007…Play Like There's No Tomorrow |
FCB Draft |
| White Sox |
Back To The Grind |
TwoByFour |
| Plays off '05 campaign "Grinder Rules"; reflects team's commitment to winning another championship |
| Reds |
C You There |
in-house |
| Centers around players in new uniforms saying, "See you there" at Great American Ball Park |
| Indians |
None |
MLB Productions |
| "Friday Fireworks, Saturday Giveaways, Sunday Kids Fun Day" campaign prominent |
| Rockies |
R season |
in-house |
| Third season of centering the team's campaign around "R"; '06: "R you in?", '05: "GenRation" |
| Tigers |
Who's Your Tiger? |
SMZ |
| Campaign returns from last year; creates program linking players with major southeastern Michigan landmarks |
| Marlins |
You Gotta Be Here |
Imagen |
| Features players going into community asking fans, "Where were you last night?" |
| Astros |
Return of the Good Guys |
Anthem Creative |
| Returned to a "Good Guys" campaign from '03 and '04; features an Old West theme |
| Royals |
True. Blue. Tradition. |
in-house |
| Campaign centers around Kauffman Stadium, as well as the team's past, present and future |
| Angels |
What-A-Game |
in-house |
| New campaign theme includes What-A-Pitch, What-A-Nite, What-A-Play, What-A-Catch, etc. |
| Dodgers |
Get Into The Blue |
Young & Rubicam Brands, Bounce Event Marketing |
| Focuses on introducing the team's new players, as well as showing fan devotion and passion for the Dodgers |
| Brewers |
None |
E and Co. |
| Two goals are to reinforce the "Brewers experience" at Miller Park and to promote players |
| Twins |
This Is Twins Territory |
Periscope |
| Campaign's third season; theme centers around players' personalities that came out during the '06 season |
| Mets |
Your Season Has Come |
Ogilvy & Mather 3 |
| First year of campaign |
| Yankees |
New York Yankees - Where Players Become Legends |
in-house |
| Two-year campaign that will run into Yankee Stadium's final season in '08; history and tradition a focal point |
| A's |
Athletics Defined |
Eleven, Inc. |
| New concept focused on highlighting the athleticism of A's players |
| Phillies |
Goosebumps |
bubble |
| Inspired by '06 commercial featuring int'l broadcaster's call of a Ryan Howard HR |
| Pirates |
We Will |
in-house |
| Second-year of campaign that is also the team's brand position; fan testimonials are a new feature this year |
| Padres |
Experience It! |
Hoodoo Design, Satellite Video Productions |
| Giants |
Your SF Giants |
Swirl |
| Third season of the campaign; focuses on expressions that are unique to Giants fans |
| Mariners |
None |
Copacino+Fujikado |
| Same theme used since '94; broadcaster Dave Niehaus uses signature phrase "My, oh my" in ads |
| Cardinals |
Baseball Heaven |
Waylon Advertising |
| Used this theme in past years |
| D'Rays |
More Than Just A Game |
Pyper Paul + Kinney |
| Specifically targets families and women; expanding marketing reach north to Orlando, south to Port Charlotte |
| Rangers |
You Could Use Some Baseball |
Door Number 3 |
| Campaign meant to encourage people to change their normal routine and come to the park |
| Blue Jays |
It’s Always Game Time |
Publicis |
| Nationals |
Pledge Your Allegiance |
White + Partners |
| Advertisments run on DC Metro system cars; video wall projections on buildings in DC area |
