Octagon Adds Former USOC Exec Cheryl Herbert
By Liz Mullen, Staff Writer,
SportsBusiness Journal
Octagon has hired former USOC Dir of Marketing & Communications CHERYL HERBERT
in the newly-created position of Associate Dir of Olympics & Action Sports, part
of an effort by the agency to beef up prior to the ’08 Beijing Olympics. “She
is a great fit for what we need,” said Octagon Dir of Olympics & Action Sports
PETER CARLISLE, the agent to swimmers MICHAEL PHELPS and KATIE
HOFF. Herbert worked with the USOC’s sponsors in her ten years with the organizations.
Herbert will work with Carlisle “to create platforms and programs” that go beyond
“traditional endorsements,” Carlisle said. Octagon has also hired Gold Medal-winning
snowboarder HANNAH TETER’s brother, AMEN TETER — who has acted
as his sister’s manager — as an agent. Additionally, Octagon hired two-time
Olympic snowboarder TRICIA BYRNES as a Client Service Manager.
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