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February 16, 2007
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ESPN Sports Poll: Interest In Daytona 500

The ESPN Sports Poll, a service of TNS Sport, asks all sports fans, aged 12+, how interested they are in the Daytona 500. Those that are at least a little bit interested are then asked to name who they think is the biggest advertiser during the Daytona 500. The following are interest levels in last year’s Daytona 500 among sports fans, NASCAR fans and avid fans. Also provided is the top five perceived advertisers (ESPN Sports Poll).

LEVEL OF INTEREST	SPORTS FANS	NASCAR FANS	AVID NASCAR FANS
INTEREST IN LAST YEAR'S DAYTONA 500
	N=572	N=265	N=109

Not at all interested	55.1%	22.9%	9.1%
A little bit interested	9.1%	10.8%	5.4%
Somewhat interested	15.7%	24.1%	17.3%
Very Interested	20.2%	42.1%	68.2%
Total Interest	45.0%	77.0%	90.9%

RANK	ADVERTISER	N=136
BIGGEST PERCEIVED ADVERTISER OF THE DAYTONA 500
1	Anheuser-Busch	31.1%
2	Nextel	20.3%
3	Chevrolet	5.5%
4	Coca-Cola	5.5%
5	Wrangler	4.8%

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