NBA Hires Gary Zarr As Exec VP/marketing & Communications
By John Lombardo, Staff
Writer, SportsBusiness Journal
The NBA has hired GARY ZARR as Exec VP/Marketing & Communications. Zarr
comes from the American Museum of Natural History in N.Y., where he was Senior
VP/Communications & Business Development. Zarr will oversee the NBA’s domestic
and int’l marketing and communications efforts. He will report directly to NBA
Deputy Commissioner ADAM SILVER. Zarr joined the American Museum of Natural
History in ’99, and was Exec VP at Howard Rubenstein & Associates before that.
“Gary started out in communications and moved into marketing, and has a skill-set
that fits in very well with the NBA,” said NBA Commissioner DAVID STERN.
In comparing the NBA to the American Museum of Natural History, Zarr said, “We
are not as different as one would imagine. The museum is also a dynamic A-level
brand.” Zarr, who will begin his job with the NBA on March 12, joins the NBA after
the departure of GREG ECONOMOU, who was hired last April as NBA Senior
VP/Marketing & Communications but resigned in August to become CMO of the Bobcats.
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