Marketplace Round-Up
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Urlacher Briefly Sports Vitaminwater
Hat During Super Bowl Media Day |
Bears LB Brian Urlacher at Super Bowl Media Day yesterday removed a hat with a
logo of vitaminwater, one of his sponsors, after Bears Senior Dir of Corporate
Communications Scott Hagel “whispered something” to him. However, Urlacher did
not remove the bottle of vitaminwater that was next to his microphone “in full
view of the cameras” (CHICAGO TRIBUNE, 1/31). CNBC’s Darren Rovell noted
Gatorade pays the NFL $45M a year for an official sponsorship. Rovell: “The NFL
is currently reviewing this situation and we’ll find out if he will be fined.
Media Day fines could range as much as five times more than regular fines” (“Squawk
Box,” 1/31). Raiders DT Warren Sapp, working as a correspondent for NFL Network,
told Urlacher, “Hey, you got to realize vitaminwater has got that supplement in
it that will come up positive on the test.” Urlacher: “Yeah, right.” Sapp: “Just
one kind comes up bad, the orange one. You can’t drink the orange one.” Urlacher:
“Really? I don’t drink the orange anyway” (NFL Network, 1/30).
JUST DEW IT: Mountain Dew will celebrate the ’81 and ’82 NASCAR championship
seasons of Fox’ Darrell Waltrip, in which his car was sponsored by the brand,
with a campaign called “Flashback to Glory.” The effort will include radio ad,
print, online and in-store materials (TENNESSEAN, 1/31).
IN THE BUFF: Sabres VP/PR Michael Gilbert said that sales of the team’s
new jerseys are “up considerably from last January,” though he declined to disclose
figures. Gilbert did say that Reebok manufactured 18,000 jerseys that had sold
out and Reebok “was sitting on 44,000 unfilled orders” around Christmas. Gilbert:
“Reebok didn’t anticipate such a high demand” (BUSINESS
FIRST OF BUFFALO, 1/26 issue).
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