Int’l NBA Players Finding Success As Players, Pitch Men
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Int’l Players Like Parker (l) And Ginobili
Seeing More Marketing Opportunities |
Int’l players in the NBA collectively have 108 endorsement deals, up from 57 in
’03, and during the last four years, the number of int’l players in the league
rose from 68 to 83, “an indication several of the top foreign-born stars have
landed more than one endorsement deal,” according to Tim Lemke of the WASHINGTON
TIMES. Davie Brown Entertainment “places four international players on its list
of the top 10 most marketable” NBA players — Suns G Steve Nash, Spurs G Tony
Parker, Rockets C Yao Ming and Mavericks F Dirk Nowitzki. Even “low-profile players”
like Spurs G Manu Ginobili and Jazz F Andrei Kirilenko “have been cashing in.”
Sports Business Group President David Carter: “Talent helps, but you don’t have
to be off the charts. The international guys may be able to compensate with other
things. There’s a real appeal and tremendous curiosity to them.” NBA execs said
that they do not “directly market individual international players but do have
a program that matches players with companies seeking endorsers.” They said that
the program is “increasingly ... being used to match foreign companies with some
of the league’s international talent” (WASHINGTON
TIMES, 1/30).
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