Nike Offers $778M To Oust adidas As Germany Soccer Sponsor
 |
Zwanziger Says That Nike Has Offered $778M
To Sponsor German National Soccer Team
|
German Soccer Federation (GSF) President Theo Zwanziger announced that Nike has
offered an eight-year, US$778M deal to sponsor the national team’s jerseys, according
to Tromm & Bhatia of BLOOMBERG NEWS. Zwanziger added that GSF’s current deal with
adidas, which has sponsored the federation for more than 50 years, “is worth about
a sixth of that.” adidas execs including Chair & CEO Herbert Hainer met the GSF
yesterday “to discuss the future of their alliance.” adidas claims that its agreement
runs until 2014, while the GSF “suggests the contract expires in 2010.” Zwanziger:
“We can only reject a new, much more lucrative offer from Nike if there’s a binding
agreement with adidas.” The GSF is “prepared to send the matter” to an independent
arbitrator (BLOOMBERG NEWS, 1/30). In Portland, Helen Jung notes Nike’s
deal to sponsor the Brazilian national team, which expires in 2018, is reportedly
worth $12M annually, not including bonuses. Nike’s proposed deal with the German
team is “also worth more than every single NBA franchise,” according to Forbes’
valuations, all but the Yankees in MLB and the “bottom five NHL franchises put
together” (OREGONIAN, 1/31).
|
Related Stories By Company
|
Related Stories By Sport
|
Russell Athletic Pressured On Labor
November 18, 2009 :
SportsBusiness Daily
Jordan Brand Continues To Dominate Market
November 17, 2009 :
SportsBusiness Daily
Arkansas, Nike Agree To Five-Year Deal
November 11, 2009 :
SportsBusiness Daily
Nike Outfits 10 FBS Teams With New Unis
November 10, 2009 :
SportsBusiness Daily
UCF-Adidas Spat May Head To Court
November 6, 2009 :
SportsBusiness Daily
|
Catching Up With RSL President Bill Manning
November 20, 2009 :
SportsBusiness Daily
MLS Commish Sits For Wide-Ranging Q&A
November 20, 2009 :
SportsBusiness Daily
Will Handball Harm Henry's Marketability?
November 20, 2009 :
SportsBusiness Daily
Hansen Formally Buys 49% Stake In RSL
November 19, 2009 :
SportsBusiness Daily
Would RSL Win Create Issue For MLS?
November 18, 2009 :
SportsBusiness Daily
|
|
