In Demand Looks To Keep “MLB Extra Innings” Package On Cable
In Demand is in talks to “renew cable’s deal to distribute the ‘MLB
Extra Innings’ package, even as the league is discussing an exclusive
distribution arrangement” with DirecTV, according to R. Thomas Umstead
of MULTICHANNEL NEWS. Kagan Associates estimated that “Extra Innings”
generated 280,000 subs across both cable and satellite in ’05, compared
to 600,000 for the “NBA League Pass” package and almost 2 million
for “NFL Sunday Ticket” –- which is available exclusively on
DirecTV — during the same time period. Meanwhile, MLBAM drew 1.3 million
subs in ’05 for its $79.95 MLB.TV broadband service, according to New York
Magazine. LHB Sports, Entertainment & Media President Lee Berke said, “My
guess is that if DirecTV comes up with enough money, then [MLB] may say, ‘We’re
doing so well with MLB.TV maybe it’s worth it to explore being exclusive
with DirecTV’” (MULTICHANNEL
NEWS, 1/8 issue).
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