In Demand Looks To Keep “MLB Extra Innings” Package On Cable
In Demand is in talks to “renew cable’s deal to distribute the ‘MLB
Extra Innings’ package, even as the league is discussing an exclusive
distribution arrangement” with DirecTV, according to R. Thomas Umstead
of MULTICHANNEL NEWS. Kagan Associates estimated that “Extra Innings”
generated 280,000 subs across both cable and satellite in ’05, compared
to 600,000 for the “NBA League Pass” package and almost 2 million
for “NFL Sunday Ticket” –- which is available exclusively on
DirecTV — during the same time period. Meanwhile, MLBAM drew 1.3 million
subs in ’05 for its $79.95 MLB.TV broadband service, according to New York
Magazine. LHB Sports, Entertainment & Media President Lee Berke said, “My
guess is that if DirecTV comes up with enough money, then [MLB] may say, ‘We’re
doing so well with MLB.TV maybe it’s worth it to explore being exclusive
with DirecTV’” (MULTICHANNEL
NEWS, 1/8 issue).
|
Related Stories By Company
|
Related Stories By Sport
|
Cactus League Bill Passes Arizona House
March 19, 2010 :
SportsBusiness Daily
Rangers React To Manager's Cocaine Use
March 18, 2010 :
SportsBusiness Daily
Padres Spending To Develop Young Talent
March 17, 2010 :
SportsBusiness Daily
DirecTV, Comcast Reach Deal For Versus
March 16, 2010 :
SportsBusiness Daily
MLB Partnering With Victoria's Secret
March 15, 2010 :
SportsBusiness Daily
|
Longoria To Appear In National New Era Ad
March 19, 2010 :
SportsBusiness Daily
Cactus League Bill Passes Arizona House
March 19, 2010 :
SportsBusiness Daily
Brewers Asked To Help With Miller Park Debt
March 19, 2010 :
SportsBusiness Daily
Cubs Near Deal For Toyota Sign At Wrigley
March 18, 2010 :
SportsBusiness Daily
Rangers React To Manager's Cocaine Use
March 18, 2010 :
SportsBusiness Daily
|
|
