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Tuesday
January 9, 2007
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NASCAR To Handle Licensing For ISC Tracks And Events

NASCAR has entered into a five-year deal as the official licensing agent for ISC’s tracks and events, including Daytona Int’l Speedway, according to Michael Smith of SPORTSBUSINESS JOURNAL. NASCAR’s licensing office has “never represented another company’s marks before.” ISC’s event and track merchandise has been “available for purchase mostly at the track on race weekends,” but ISC VP & CMO Roger VanDerSnick “expects NASCAR’s distribution muscle to move product into more retail outlets.” NASCAR Managing Dir of Licensed Products Blake Davidson: “You will see us being aggressive with event and track marks, and that might mean going into some nontraditional places -– resorts, vehicles, watercraft, any number of different things” (SBJ, 1/8).

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