UPS Claims New Ad About Touchdown Celebrations Not About NFL
UPS insists there are “no messages, hidden or otherwise, ... about the NFL and the issue of taunting and celebrations” in its new ad called “Touchdown Celebration,” according to Thom Loverro of the WASHINGTON TIMES. In the ad, a male voiceover says, “What’s the best touchdown celebration? ... At UPS, we have our favorite. It’s when a player simply hands the ref the ball. It shows that it isn’t his first time in the end zone. And it won’t be his last. It’s his job. At UPS, we deliver more packages on time than anyone else. No fanfare. We just get the job done. And the only ones giving autographs are our customers.” UPS National Advertising Manager Betsy Wilson said the ad “was meant to appeal to the football audience.” Wilson: “We are trying to reinforce what we are all about, including reliability, speed and dedication to our customers and how that is done without fanfare.” NFL Dir of Corporate Communications Brian McCarthy did not comment directly on the ad, but said that “any rules on taunting and celebrations adopted by the league’s competition committee are not subject to any corporate pressures” (WASHINGTON TIMES, 1/4). UPS was an NFL sponsor until ’00, when it was replaced by FedEx (THE DAILY).
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