Scarborough Research: Men’s Golf Fan Demographics
With the PGA Tour teeing off today, the following presents Scarborough Research data detailing men’s golf fan demographics, indexed to U.S. adults, aged 18-plus. For example, men’s golf fans are 33% more likely to be over the age of 65 than the general population. Data was taken from February ’05 through March ’06 (Scarborough Research).
SCARBOROUGH RESEARCH: MEN'S GOLF FAN DEMOGRAPHICS |
| DEMOGRAPHIC |
ADULTS |
MEN'S GOLF FANS |
INDEX |
Total |
100% |
100% |
100 |
|
|
|
|
AGE
|
|
18-24 |
13% |
10% |
73 |
25-34 |
18% |
14% |
79 |
35-44 |
20% |
19% |
94 |
45-54 |
19% |
20% |
104 |
55-64 |
14% |
16% |
115 |
65+ |
17% |
22% |
133 |
|
|
|
|
SEX
|
|
Men |
49% |
63% |
129 |
Women |
52% |
38% |
73 |
|
|
|
|
LEVEL OF EDUCATION
|
|
Grade school (8th grade or less) |
4% |
3% |
61 |
Some high school (not graduate) |
7% |
5% |
66 |
High school graduate (12th grade or GED) |
36% |
32% |
88 |
Some college (1-3 years - not graduate or AA/Associates) |
29% |
30% |
105 |
College graduate (4-year college) |
13% |
17% |
126 |
Some post graduate (no advanced degree) |
2% |
3% |
126 |
Post-graduate degree |
8% |
11% |
34 |
|
|
|
|
RACE
|
|
White |
83% |
85% |
102 |
Black/African American |
12% |
10% |
90 |
Asian |
2% |
2% |
98 |
Other |
3% |
3% |
94 |
Hispanic |
13% |
7% |
56 |
|
|
|
|
HOUSEHOLD INCOME
|
|
< $25,000 |
15% |
12% |
76 |
$25,000-$40,000 |
21% |
17% |
81 |
$40,000-$50,000 |
13% |
12% |
92 |
$50,000-$75,000 |
19% |
19% |
101 |
$75,000-$100,000 |
14% |
17% |
118 |
$100,000-$150,000 |
10% |
14% |
134 |
$150,000+ |
7% |
9% |
137 |
|
|
|
|
MARKET VALUE OF OWNED HOME
|
|
< $100,000 |
16% |
14% |
84 |
$100,000-$200,000 |
21% |
23% |
109 |
$200,000-$300,000 |
12% |
14% |
117 |
$300,000-$500,000 |
12% |
14% |
123 |
$500,000+ |
9% |
12% |
130 |
|
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