Ryan Sheckler Leaving Octagon For Wasserman Media Group
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Sheckler Inks Representation Deal
With Wasserman Media Group |
By Tripp Mickle, Staff Writer, SportsBusiness
Journal
RYAN SHECKLER, the 16-year-old skateboarding phenom, has signed a contract
to be represented by STEVE ASTEPHEN, a partner with Wasserman Media Group.
The deal delivers WMG and Astephen, who also represents action sports stars DAVE
MIRRA and TRAVIS PASTRANA, one of the biggest rising stars in the action
sports world. Astephen said he plans to design a long-term marketing plan that
aligns Sheckler with companies that are authentic. He’ll also be looking to help
develop businesses owned by the skateboarder. “We have a lot of athletes like
TONY HAWK and Dave Mirra who hit the demographic companies want perfectly,”
Astephen said, “but he is that demographic.” Sheckler was previously repped by
Octagon.
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