SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Tuesday
October 17, 2006
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Facilities & Venues

Grizzlies, Lexus Of Memphis Host Mixer To Lure Customers

The Grizzlies and Lexus of Memphis last Thursday “played host to some 300 invited guests who perused a mini-car lot in a cocktail-party setting” at FedExForum, according to David Williams of the Memphis COMMERCIAL APPEAL. The event included short talks from Grizzlies President of Basketball Operations Jerry West and Grizzlies President of Business Operations Andy Dolich. Grizzlies coach Mike Fratello attended, while Gs Eddie Jones and Dahntay Jones “mingled and posed for pictures.” Grizzlies VP/Corporate Partnerships Chad Bolen: “We have never done anything like this. I don’t know if anything like this has ever been done.” Bolen noted the Nets host an “‘influencer party,’ where they have people over to people’s houses and attempt to sell them tickets.” But he said, “We wanted to kind of take that to another level. Instead of inviting your friends to your house and the Grizzlies would have a cocktail party at your house, we said, ‘Why don’t you all invite your customers in here?’” Williams noted the Lexus dealership “has an advertising package for TV games, sponsors the team’s annual Martin Luther King Day celebration, and has naming rights to the arena’s Lexus Lounge” (Memphis COMMERCIAL APPEAL, 10/14).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Grizzlies Optimistic Despite AI Departure
November 18, 2009 : SportsBusiness Daily

Grizzlies Help Track Promote Upcoming Race
October 13, 2009 : SportsBusiness Daily

Iverson Signing Creates Buzz For Grizzlies
September 10, 2009 : SportsBusiness Daily

Grizzlies Not Leaving Memphis Anytime Soon
August 7, 2009 : SportsBusiness Daily

Grizzlies' Wallace Defends Cutting Scouts
August 5, 2009 : SportsBusiness Daily

Court Ruling Gives Boost To Atlantic Yards
November 24, 2009 : SportsBusiness Daily

Under Armour Not Yet Cashing In On Jennings
November 24, 2009 : SportsBusiness Daily

Yankees To Curb Spending In '10
November 24, 2009 : SportsBusiness Daily

WNBA Monarchs Are History In Sacramento
November 23, 2009 : SportsBusiness Daily

Jerry Buss Addresses Lakers' Payroll
November 23, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.