SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Tuesday
October 17, 2006
Print This Issue


 
MOST VIEWED STORIES
  1. Boras, Manfred Talk About Finances Escalate
  2. People & Personalities
  3. Colbert Talks Speedskating On Show
  4. Jimmie Johnson Falling Short With Fans
  5. Obama To Appear In PSA With Three NFLers
View the top 20 stories
 
Recent Issues
Franchises

Pro Teams Increasingly Dealing With Online Ticket Resellers

Some Question Teams’ Partnerships
With Online Ticket Resellers
Nearly half of all NFL teams have relationships with online ticket marketplaces, an “about-face for some sports teams that, in years past, were vehemently against scalping, partly because it cut into box office sales,” according to Bill Ordine of the Baltimore SUN. Forrester Research senior analyst Sucharita Mulpuru said, “Teams realized they were either going to get involved or sit back and let it happen around them. It was a matter of deciding to either try to beat ‘em or join ‘em.” The Ravens have a deal with TicketsNow, and Senior VP/Public & Community Relations Kevin Byrne said, “The secondary market is a reality and a very positive sign that there’s such a demand for tickets. And part of it is that it has become a legitimate business through the Internet, and that it’s now gone beyond a guy on the corner with a handful of tickets.” But Ordine notes some question a team “initially selling the ticket and then profiting in a sponsorship deal with an online ticket service that helps sell that same ticket a second time.” Univ. of North Carolina ethics professor Jan Boxill said, “It does seem that the team is getting paid twice (for the same ticket)” (Baltimore SUN, 10/14).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

ALSO IN THIS SECTION


Go To Finance

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.