adidas Signs Up-And-Coming Tennis Player Sam Querrey
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Querrey Inks Four-Year
Endorsement Deal With adidas
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adidas has signed 19-year-old tennis player Sam Querrey to a four-year, seven-figure
contract, “the most lucrative apparel and sneaker deal for a player at his stage”
since Andy Roddick signed with Reebok in ‘00, according to Daniel Kaplan of SPORTSBUSINESS
JOURNAL. The contract pays Querrey roughly $250,000 annually, plus a low-six-figure
signing bonus, although signing bonuses are “uncommon for tennis.” The deal also
includes performance bonuses. Colin Smeeton, a consultant to Querrey’s agency,
Blue Equity, said with Andre Agassi retiring, and James Blake and Andy Roddick
“not doing so well, the spotlight was put on” Querrey. Querrey, who wore adidas
as an amateur, also has a deal with Prince rackets (SPORTSBUSINESS
JOURNAL, 10/16 issue).
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