NFL Names & Faces: Vince Young’s Jersey Selling Well
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Young Jersey In NFL’s
Top Ten In Sales |
Titans rookie QB Vince Young has the eighth-best selling NFL jersey from April-July,
according to Bryan Mullen of the Nashville TENNESSEAN. Lance Bowers, an apparel
buyer for Sports Seasons, which has seven stores in the Middle Tennessee and Knoxville,
said Young’s No. 10 jersey “continues to be half of our Titans business. We are
selling everything from 12-month-old jerseys to 5X. We have definitely sold a
lot more jerseys than we originally thought.” Bowers said that the seven stores
have sold over 1,000 jerseys. Young’s jersey is also featured on the Titans’ home
merchandise page on NFL.com (TENNESSEAN, 8/29).
TIME TO MAKE THE DEAL: In Boston, Jesse Noyes reported Dunkin’ Donuts has
signed Patriots DT Richard Seymour to an endorsement deal that will include a
30-second TV ad, radio spots, public appearances and other advertising. The TV
spot, via Hill Holliday, Boston, shows Seymour pushing a blocking sled through
a farm, streets and a forest before stopping in front of a Dunkin’ Donuts outlet.
He then asks the coach who is on the sled, “Do you want anything?” The ad promotes
the chain’s Sausage Supreme Omelet sandwich and coffee, which will be packaged
together as a combo called the Patriots Pick (BOSTON HERALD, 8/26).
FAMILY AFFAIR: DirecTV has signed Colts QB Peyton Manning, Giants QB Eli
Manning and Pro Football HOFer Archie Manning to a three-year contract through
the ’08 season to serve as spokespersons for the service. DirecTV has also bought
a spot on NBC’s “Sunday Night Football” regular-season debut September 10, featuring
Colts-Giants (Andrew
Marchand, SPORTSBUSINESS JOURNAL, 8/28 issue).
STEEL CURTAIN: Comcast has added Steelers 24/7 to its digital cable service
in the Pittsburgh market. The on-demand feature currently has around 35 hours
of content, including segments from training camp as well as preseason games originally
aired on KDKA-CBS. QB Ben Roethlisberger and CB Ike Taylor serve as spokespersons
(Comcast).
PULL UP THREE CHAIRS: Pro Football HOFer Jim Kelly, Fox Sports’ Jimmy Johnson
and former NFL referee Jerry Markbreit have been added to Miller Lite’s “Men of
the Square Table” campaign for the upcoming NFL season. The spots are from Crispin
Porter + Bogusky, Miami. Also, Miller Lite will sponsor a “Square Table” segment
on ESPN’s “NFL Primetime” (AD AGE, 8/28 issue).
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