Executive Transactions
NHL CMO MICHAEL LABROAD, who in February became the “first person to hold that title with the league, will not return for the 2006-07 campaign.” A league official said that LaBroad “recently decided against relocating his family” to N.Y. from the Midwest. NHL Enterprises President ED HORNE, to whom LaBroad reported, “will now be the point person for the CMO duties,” and the league “has not made a final decision as to whether it will fill” the position (BRANDWEEK.com, 8/24).
EXECS: NBC Universal Sports & Olympics VP/Marketing & Communications MIKE MCCARLEY has been promoted to VP/Strategic Marketing, Promotion & Communications, adding oversight of the net’s sports advertising and promotion department (Andrew Marchand, SPORTSBUSINESS JOURNAL, 8/28 issue)....The Titans promoted Exec VP, General Counsel & Exec Assistant to the Owner STEVE UNDERWOOD to Senior Exec VP & COO (Titans).... The Hornets extended the contract of GM JEFF BOWER through the 2010-11 season (Hornets)....Maple Leaf Sports & Entertainment named CHRISTOPHER HEBB Senior VP/Broadcast, overseeing broadcast and media assets including Leafs TV and Raptors NBA TV (MLSE)....Delaware North Cos.-Boston announced the following promotions at TD Banknorth Garden: CHRIS JOHNSON to VP/Corporate Partnerships, DANA PETRIE to Senior Dir of the Premium Club, SCOTT BROWN to Dir of Corporate Partnerships, LEAH LEAHY to Senior Dir of Premium Club Sales and STACEY FARRELL to Dir of VIP Ticketing (Delaware North)....White Sox Dir of PR KATIE KIRBY has been named VP/Consumer Marketing for Edelman (White Sox).
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