Terrell Owens Catching On With Cowboys’ Marketing Potential
|
Owens Selling $34 Popcorn On Web Site
|
Cowboys WR Terrell Owens has “wasted little time in trying to tap into marketing
potential that exists with a signature franchise,” according to Jarrett
Bell of USA TODAY. Owens is selling bags of “exotic” popcorn for $34,
T.O. wristbands, a No. 81 Cowboys throwback jersey and MP3 ringtones, among other
items, at TerrellOwens.com. Owens’ agent, Drew Rosenhaus, said, “The
Cowboys are brilliant when it comes to marketing their brand. Terrell will be
able to help himself in that capacity.” But some marketing experts said
that as a “national pitchman ... Owens is limited because of the controversy-marred
career.” Milwaukee-based Sports Marketing & Management Group President
Joe Sweeney: “A lot of companies wouldn’t want him near their product.”
Cowboys Owner Jerry Jones said that he “doesn’t consider the attention
Owens might generate as a negative if it doesn’t interfere with the mission
to win games.” Jones: “I sure do not create ‘takeaways’
from individuals that have a flair for marketing. I couldn’t look in the
mirror if I did that” (USA
TODAY, 8/11).
|
Related Stories By Company
|
Related Stories By Sport
|
Cowboys To Close Out Texas Stadium
December 19, 2008 :
SportsBusiness Daily
Cowboys Refinance $435M In Stadium Debt
December 5, 2008 :
SportsBusiness Daily
Arlington Refinances Cowboys Stadium Debt
December 3, 2008 :
SportsBusiness Daily
Ticket Sales For New Cowboys Stadium
November 25, 2008 :
SportsBusiness Daily
Cowboys To Build New Parking Lot For Stadium
November 19, 2008 :
SportsBusiness Daily
|
Millen Returns To TV With NBC
January 6, 2009 :
SportsBusiness Daily
Major Dolphins Shake-Up Rumored
January 6, 2009 :
SportsBusiness Daily
UM Fans Occupy More Wheelchair Seats
January 6, 2009 :
SportsBusiness Daily
NFL To Add Super Bowl "Trophy Towel"
January 6, 2009 :
SportsBusiness Daily
49ers Tap Ted Robinson As Radio Voice
January 6, 2009 :
SportsBusiness Daily
|
|
