Sony To Feature Wie In TV Ad Campaign Around Holiday Season
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Sony To Feature Wie (c)
In Holiday Ad Campaign |
Michelle Wie will be “at the center of a Christmas holiday season ad blitz” from
Sony as part of her five-year, multimillion-dollar endorsement deal with the company,
according to Holly Sanders of the N.Y. POST. Filming for the campaign has not
begun, but the plan “calls for Wie to hawk Sony products, ranging from high-definition
screens to digital cameras in a series of TV spots.” Sony declined to disclose
how much it is spending on the campaign but described the amount as “significant.”
One ad will show Wie “serving up Sony Cybershot cameras on a tray as if they were
cookies.” Another spot has her “relaxing at home — in Hawaii where she grew
up — with a snowman appearing on three Sony Bravia TVs” (N.Y.
POST, 8/11).
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