SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Wednesday
August 9, 2006
Print This Issue


 
MOST VIEWED STORIES
  1. IMG World Congress: Sports Business Future
  2. What's The Future For Tiger's Brand?
  3. 49ers Allegedly Cut Ties With GM McCloughan
  4. Longoria To Appear In National New Era Ad
  5. PGA Tour To Debut TV Spot With Tiger
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Window Of Opportunity: Polo Takes Unique Concept To US Open

CNBC Examines Ralph Lauren Polo Store In N.Y.
The Ralph Lauren Polo store in N.Y. is “reinventing window shopping” by mounting a 67-inch touch screen on its window display “where shoppers passing by can purchase merchandise,” according to CNBC’s Scott Cohn. As an official sponsor of this month’s U.S. Open, the retailer is “using the million-dollar technology to serve Polo customers U.S. Open-branded tennis apparel, and simply by tapping on the glass (of the store front) customers can shop ... 24/7 using a credit card reader installed on the window. Shoppers can either pick up their purchases or have them shipped.” Cohn added, “Polo is already set-up to have a virtual store on site at the U.S. Open using similar touch screen systems” (“Closing Bell,” CNBC, 8/8).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
WTA Enforcing Sony Ericsson Tour Patch
March 15, 2010 : SportsBusiness Daily

Ellison Gives New Life To BNP Paribas Open
March 9, 2010 : SportsBusiness Daily

Sony Ericsson Drops WTA Title Sponsorship
March 8, 2010 : SportsBusiness Daily

Wickmayer Inks Racket Deal With Donnay
February 26, 2010 : SportsBusiness Daily

Corona Deal Boosts ATP World Tour's Image
February 25, 2010 : SportsBusiness Daily

ALSO IN THIS SECTION


Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2010 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.