Licensing Notes: Everlast To Produce “Rocky”-branded Items
With the Licensing ’06 Int’l Show taking place in N.Y. this week, THE DAILY offers
a round-up of some of the deals that have been announced:
AT THE SHOW: The World Poker Tour (Brandgenuity) received the ’06 Int’l
Licensing Excellence Award for Best Sports Brand License, while Digital Blue for
Tony Hawk was named Best Sports Brand Licensee (LICENSINGMAG.com, 6/22)....Warner
Bros. Consumer Products (WBCP) provided live broadcasts of FIFA World Cup games
at the Licensing Bistro during the conference. WBCP is the licensing rep for the
’06 World Cup, Serie A team AC Milan, Euro ’08 and the Mexican national team (LICENSINGMAG.com,
6/21).
SIGNING UP: Everlast Worldwide has signed a deal with MGM Consumer Products
to produce co-branded Everlast/Rocky sporting goods, including youth boxing equipment,
heavy bags and inflatables. The line is set to debut in October to coincide with
the 30th anniversary of the release of “Rocky” (Everlast)....Mattel is
partnering with adidas on a collection of Hot Wheels and Fisher-Price co-branded
footwear. The company also inked a deal with HEAD/Penn for a series of Barbie
tennis racquets, bags and balls (Mattel)....Under Armour has signed a six-year
deal with Eyeking to produce branded sunglasses and football-helmet visors. The
sunglasses are set to debut next spring (BRANDWEEK, 6/19 issue)....The
Amaury Sport Organisation has chosen Moda, N.Y., as the official licensing agent
of the Tour de France brand in the U.S., Canada, Mexico and Brazil. The plans
include extending the brand to bikes, helmets, bike accessories and equipment,
apparel, food and games, among other categories (BRANDWEEK, 6/19 issue).
OUTWARD BOUND: Outward Bound has signed IMG to create and implement sponsorship
and licensing programs for the organization with companies in different products
areas. IMG will initially pursue deals in the automotive, beverage, energy/nutrition,
travel, consumer electronics, Internet/ISP, wireless, camera/digital, retail,
fitness and personal care categories. IMG will also explore programs in the apparel,
accessories, footwear, outdoor gear, food and publishing/media areas (Outward
Bound).
|
Related Stories By Company
|
Related Stories By Sport
|
Anson Promotes England's World Cup Bid
March 16, 2010 :
SportsBusiness Daily
IMG Makes Push Into India Market
March 15, 2010 :
SportsBusiness Daily
Sources: Tiger Hires Fleischer To Aid Return
March 11, 2010 :
SportsBusiness Daily
Tiger Draws 5.4 Million Cable Viewers
February 23, 2010 :
SportsBusiness Daily
Inside Pitch: Ice Dancer Tanith Belbin
February 22, 2010 :
SportsBusiness Daily
|
First Bout At Cowboys Stadium Draws 50,994
March 15, 2010 :
SportsBusiness Daily
Boxing Goes Back To Roots In Texas
March 12, 2010 :
SportsBusiness Daily
Arum Wants Big Bouts In Big Stadiums
March 11, 2010 :
SportsBusiness Daily
Pacquiao Crucial To Cowboys Stadium Bout
March 10, 2010 :
SportsBusiness Daily
JerryWorld Has High Hopes As Boxing Venue
March 9, 2010 :
SportsBusiness Daily
|
|
