Fortune Magazine Profiles NBC Universal’s Dick Ebersol
|
Fortune Profiles Dick
Ebersol In Latest Issue |
NBC Universal Sports & Olympics Chair DICK EBERSOL has a “sway that goes
way beyond his title,” according to an extensive profile by FORTUNE’s Patricia
Sellers. Last November, he “played a critical behind-the-scenes role in a top-level
reorganization” when JEFF ZUCKER was promoted to NBC Universal TV CEO.
When Ebersol learned that NBC Universal TV Networks Group President RANDY FALCO
“and other key executives were unhappy with planned shifts of responsibility and
were inclined to leave the network,” he called GE Chair JEFFREY IMMELT
and NBC Universal CEO BOB WRIGHT, “effectively brokering a realignment
that everybody could live with.” Ebersol proposed that “all [NBC’s] senior TV
execs –- including himself –- report to Zucker.” Sellers writes, “None of the
people involved are comfortable discussing the episode, but some close to the
situation call Ebersol’s performance remarkably generous.” Ebersol also “knows
how to be the consummate company man,” as he structured NBC’s recent Olympics
and NFL deals to include “opportunities for various GE divisions to sell goods
and services.” Immelt said the ’08 Beijing Games will be worth $800M-1B to the
company, and added, “By mimicking that deal with the NFL contract, we could get
up to $200[M] a year in revenues there too” (FORTUNE,
5/1 issue).
|
Related Stories By Company
|
Related Stories By Sport
|
Bears Deny Rift With NBC
November 20, 2009 :
SportsBusiness Daily
NBC, Fox See Ratings Gains For NFL Week 10
November 19, 2009 :
SportsBusiness Daily
ESPN Confident Gruden Is Sticking Around
November 17, 2009 :
SportsBusiness Daily
Cowboys-Packers Earns Fox 16.9 Overnight
November 16, 2009 :
SportsBusiness Daily
NBCU Ad Inventory Remains For Olympics
November 16, 2009 :
SportsBusiness Daily
|
Colbert Talks Speedskating On Show
November 20, 2009 :
SportsBusiness Daily
U.S. Public Only Gets 2% Of Vancouver Tix
November 19, 2009 :
SportsBusiness Daily
BMW Signs As London Games Tier One Partner
November 18, 2009 :
SportsBusiness Daily
Bell Canada To Provide Exclusive Oly Content
November 18, 2009 :
SportsBusiness Daily
Top Chicago 2016 Officials Well Paid
November 17, 2009 :
SportsBusiness Daily
|
|
