- Titans Seek Approval For Stage At LP Field
- Clemson Trustees To Clarify Realignment Is ...
- Hal Steinbrenner Denies Yankees Sale Rumor ...
- NASCAR Creates HOF Media Award
- Adidas Breaking Series Of NBA-Themed Spots
- Several Surprises At Sports Business Award ...
- Changes To USA Today Editorial Staff
- Details Of USOC's Revenue Deal With IOC
- Kessler Says NFLPA Has Evidence Of NFL Col ...
Upcoming Conferences and Events
SBJ
Advertiser Chart For NBC's Broadcast Of Super Bowl XLVI
Published February 1, 2012
NOTES: Information is preliminary. Placement for all spots will not be finalized until the day of the game. Chart is also intended to reflect only spots set to air during actual game. Pre-game, halftime and post-game spots are not included.
Return to top
|
ADVERTISER
|
LENGTH
|
AGENCY |
|
FIRST QUARTER
|
||
|
A-B InBev (Bud Light Platinum)
|
:30
|
Translation, N.Y. |
|
A-B InBev (Bud Light Platinum)
|
:30
|
Translation, N.Y. |
|
Audi
|
:60
|
Venables, Bell & Partners, S.F. |
|
Coca-Cola
|
:30
|
Wieden + Kennedy, Portland |
|
Hyundai (Velostar Turbo)
|
:30
|
Innocean Worldwide Americas (In-house) |
|
Mars (M&Ms)
|
:30
|
BBDO, N.Y. |
|
Toyota (Lexus GS)
|
:30
|
Attik, S.F. |
|
SECOND QUARTER
|
||
|
A-B InBev (Bud Light)
|
:30
|
Cannonball, St. Louis |
|
A-B InBev (Budweiser)
|
:60
|
Anomaly, N.Y. |
|
Bridgestone
|
:30
|
Richards Group, Dallas |
|
Coca-Cola
|
:60
|
Wieden + Kennedy, Portland |
|
GoDaddy.com
|
:30
|
In-house |
|
H&M (David Beckham line)
|
:30
|
In-house |
|
NFL (Xbox enhancement)
|
:30
|
n/a |
|
Skechers (GoRun shoes)
|
:30
|
Siltanen & Partners, El Segundo |
|
Teleflora
|
:30
|
Fire Station (In-house) |
|
THIRD QUARTER
|
||
|
A-B InBev (Budweiser)
|
:60
|
Anomaly, N.Y. |
|
Acura
|
:60
|
RPA, Santa Monica |
|
Bridgestone
|
:30
|
Richards Group, Dallas |
|
Cars.com
|
:30
|
DDB, Chicago |
|
Century 21
|
:30
|
Red Tettemer & Partners, Philadelphia |
|
Dannon Yogurt
|
:30
|
Poptent, San Clemente (crowdsourcing) |
|
NFL.com Fantasy Football
|
:10
|
Grey, N.Y. |
|
NFL (Player safety)
|
:30
|
Grey, N.Y. |
|
Toyota (Camry)
|
:30
|
Saatchi & Saatchi, L.A. |
|
Volkswagen (Beetle)
|
:60
|
Deutsch, L.A. |
|
FOURTH QUARTER
|
||
|
2nd Story Software
(TaxACT program) |
:30
|
J.W. Morton & Associates, Cedar Rapids |
|
A-B InBev (Bud Light)
|
:30
|
mcgarrybowen, N.Y. |
|
CareerBuilder.com
|
:30
|
In-house |
|
GoDaddy.com
|
:30
|
In-house |
|
History Channel ("Swamp People")
|
:30
|
In-house |
|
Honda (CR-V compact crossover)
|
:60
|
RPA, Santa Monica |
|
Hyundai (Genesis Coupe R-spec)
|
:30
|
Innocean Worldwide Americas (In-house) |
|
Kia (Optima Limited)
|
:60
|
David & Goliath, L.A. |
|
Relativity Media ("Act of Valor")
|
:30
|
In-house |
|
Samsung
|
:90
|
72ansunny, L.A. |
|
PLACEMENT TO-BE-DETERMINED
|
||
|
Best Buy
|
:30
|
Crispin Porter + Bogusky, Boulder |
|
Chrysler (TBD)
|
:90
|
n/a |
|
E*Trade
|
:30
|
Grey, N.Y. |
|
GM (Cadillac ATS sport)
|
:30
|
Fallon, Minneapolis |
|
GM (Chevy Camaro)
|
:30
|
Consumer-generated |
|
GM (Chevy Silverado)
|
:30
|
Goodby, Silverstein & Partners, S.F. |
|
GM (Chevy Sonic)
|
:30
|
Goodby, Silverstein & Partners, S.F. |
|
Hulu
|
:30
|
Crispin Porter + Bogusky, Boulder |
|
MetLife
|
:30
|
Crispin Porter + Bogusky, Boulder |
|
Paramount Pictures ("The Dictator")
|
:30
|
In-house |
|
Paramount Pictures
("G.I. Joe: Retaliation") |
:30
|
In-house |
|
PepsiCo (Doritos)
|
:30
|
Consumer-generated |
|
PepsiCo (Doritos)
|
:30
|
The Lonely Island |
|
PepsiCo (Pepsi Max)
|
:30
|
TBWA/Chiat/Day, L.A. |
|
PepsiCo (Pepsi/X Factor)
|
:60
|
TBWA/Chiat/Day, L.A. |
|
Universal Pictures ("Battleship")
|
:30
|
In-house |
|
Walt Disney Pictures ("John Carter")
|
:30
|
In-house |
