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Xerox Set To Finalize Three-Year Deal With WTA Making It Tour's Largest Partner

...three-year, multi-million dollar sponsorship with Xerox, which will become the tour's supplier of busines... " The WTA "initially wanted Xerox to take that top sponsorship position, a slot the... ...s "happy to work with an international brand like Xerox, calling it a very significant deal." As part of the new sponsorship, Xerox will "perform audits on the WTA and the 19 tourna...

THE DAILY Goes All-In ESPN’s World Series Of Poker Webcast

Xerox, AT&T and Shell.

By Drew Shull, SportsBusiness Daily With ESPN offering live PPV coverage of the World Series of Poker Main Event Final Table for the first time on ESPN.com, THE DAILY offers a first-hand account of th

Peter Stern

programs for blue-chip clients such as Xerox, the U.S. Postal Service and

Bivens A Possible Candidate To Replace LPGA Commish Votaw

...e held “various sales and marketing positions for Xerox” (GOLFWEEK, 6/11 issue).

Carolyn Bivens, President & COO of Initiative, a global media communications agency, “might be the frontrunner to replace” outgoing LPGA Commissioner Ty Votaw, according to GOLFWEEK’s Forecaddie. Prio

Spons-o-Meter: USA Track & Field Races With 7 Sponsors

Xerox

THE DAILY continues its presentation of Olympic “Spons-o-Meters,” today featuring the official sponsors of USA Track & Field. Sponsors receive exclusive marketing rights and opportunities within their

Making Good: Sales Success Allows NBC To Hawk Reserved Time

...dia buying firm whose clients include TOP sponsor Xerox, USOC partner AT&T

NBC, which achieved its goal of $1B in advance Olympic ad sales, “now stands to add to that with newly available time,” according to Theresa Howard of USA TODAY. Viewership “is ahead of the level guar

Spons-o-Meter: IOC Tops Out At 11 Sponsors For Athens Games

Xerox Xerox and Sports Illustrated will not renew their TOP s...

Each publishing day throughout the Athens Games, THE DAILY will offer “Spons-o-Meters” for Olympic organizations, as well as U.S. NGBs. Today: The IOC’s TOP sponsors. Deal time frame indicates the yea

Oly Marketing: Top Sponsors Kodak, Xerox Activate In Athens

...re similar media services duties with TOP sponsor Xerox, which is ending its sponsorship after the Games.... Xerox handles printing and distributing of all competit... ” Xerox will have more than 6,000 printers for the Games...

IOC TOP sponsor Eastman Kodak will feature a “ground-breaking network of digital X-ray machines and printers to help diagnose” injuries at the Athens Games, according to Ben Rand of the ROCHESTER DEMO

Share Moments, Share Strife: Olympic Sponsors Dim Marketing

...up CEO Jan Katzoff, who counts TOP Sponsors Visa, Xerox and McDonald’s

TOP Sponsor Eastman Kodak in Athens will not continue its tradition of painting buses to look like film boxes, according to Thurow, Johnson & Fatsis in a front-page piece in the WALL STREET JOURNAL. K

Banner Year: Xerox Hangs Six-Story Olympic Mosaic In Athens

Xerox Having A Banner Year Outgoing TOP sponsor Xerox unveiled a large six-story banner at its central... ...rised of individual portraits of more than 27,000 Xerox employees from more 60-plus countries with the ov... Xerox, an Olympic sponsor since '64 and a TOP partner s... ...n Athens to ensure the systems function properly (Xerox).

Outgoing TOP sponsor Xerox unveiled a large six-story banner at its central Athens office comprised of individual portraits of more than 27,000 Xerox employees from more 60-plus countries with the ove

McDonald's Renews Top Sponsorship Through 2012 Summer Games

Xerox and SI/Time will not renew their sponsorships aft...

McDonald's has renewed its TOP sponsorship through the 2012 Summer Olympics, marking the first time the company has renewed its sponsorship for four consecutive Olympic Games. McDonald's remains the o

NGB Deals: USATF Inks Sunny D; U.S. Sailing's New Collection

...ny D joins existing USATF sponsors Nike, Verizon, Xerox and GM (USATF).

Sunny D Intense Sport has signed on as the official juice and sport drink of USA Track & Field. Sunny D Intense Sport will support the Golden Spike Tour and Team USA, in addition to USATF's youth prog