Wendy's Signs Dick Vitale For Ad Campaign McDonald's Signs On As OSU Athletics Sponsor NFL Net Selling Late-Season Game Packages Wendy's To Call Audible With Innovative Ads NFL Network Lines Up Advertisers Wendy's LPGA Event Ends Over Conflict New Milk Campaign Tabs Sports Celebs Marketplace Round-Up Ad Monitor: Coca-Cola 600 NBA Playoff Ratings Continue To Struggle
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Your search for "Wendys" returned 117 results
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SBD Article
It's Awesome, Baby! Wendy's Signs ESPN's Dick Vitale For Upcoming Ad Campaign
Published December 20, 2012 by Adam SternWendy’s has signed ESPN’s Dick Vitale to be featured in a new campaign the QSR is running around its “Baconator” and “Son of Baconator” hamburgers. Financial details were not disclosed, but the deal will feature a television and radio campaign to air in seven northeastern cities including N.Y., Boston and Philadelphia. It also will have an online component with social media and digital tie-ins, as well as an enter-to-win competition running through late March in which the winner will receive ...
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SBD Article
Arch Madness: McDonald’s Signs On As Ohio State Sponsor
Published March 14, 2007McDonald’s Replacing Wendy’s As Sponsor Of Ohio State Athletics McDonald’s has signed a five-year, $2.5M deal to sponsor Ohio State Univ. (OSU) athletics, according to Barnet Wolf of the COLUMBUS DISPATCH. The McDonalds’s brand will replace Wendy’s on the scoreboards and other areas in Ohio Stadium and the Value City Arena at the Jerome Schottenstein Center. Also, McDonald’s restaurants across central Ohio will sell tickets to OSU’s April 21 s...
McDonald’s has signed a five-year, $2.5M deal to sponsor Ohio State Univ. (OSU) athletics, according to Barnet Wolf of the COLUMBUS DISPATCH. The McDonalds’s brand will replace Wendy’s on the scoreboa
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SBD Article
NFL Network Selling Package Deals For Late-Season NFL Games
Published January 24, 2007NFL Network for its eight-game Thursday-Saturday package of regular-season games "sold ads expecting to be distributed" in 47 million HHs, but "ended up in just 40 million," according to Jon Lafayette of TV WEEK. But Optimum Sports Dir of Sports Media Tom McGovern "confirmed that despite the distribution shortfall, the network delivered the buys he made for clients including NFL sponsors" PepsiCo, Visa, State Farm, Gatorade and FedEx. The eight-gam...
NFL Network for its eight-game Thursday-Saturday package of regular-season games "sold ads expecting to be distributed" in 47 million HHs, but "ended up in just 40 million," according to Jon Lafayette
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SBD Article
Wendy’s To Incorporate Innovative Ads During Fox’ NFL Games
Published December 21, 2006Wendy’s Raccoons To Be Part Of Innovative Ads During Fox’ NFL Games Wendy’s ads slated to run during Fox’ NFL games on Sunday mark “one of the earliest national examples of an emerging TV technology that allows advertisers to vary their message at the last minute,” according to Louise Story of the N.Y. TIMES. The ads will “reflect events in the football games, creating what ad executives call a reverse product placement of sorts.”...
Wendy’s ads slated to run during Fox’ NFL games on Sunday mark “one of the earliest national examples of an emerging TV technology that allows advertisers to vary their message at the last minute,” ac
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SBD Article
NFL Network Lines Up Advertisers For Regular-Season Games
Published November 01, 2006NFL Network has an “impressive bevy of big-name advertisers in the fold” for its eight regular-season NFL games, including Vonage, which will sponsor a three-hour pregame show, and Wendy’s, which will sponsor the halftime show, according to John Consoli of MEDIAWEEK. NFL Network is selling in-game spots “as part of packages that also included other assorted programming.” NFL Network Senior VP/Media & Advertising Sales Ron Furman: “Th...
NFL Network has an “impressive bevy of big-name advertisers in the fold” for its eight regular-season NFL games, including Vonage, which will sponsor a three-hour pregame show, and Wendy’s, which will
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SBD Article
Wendy’s LPGA Event Ends After Disagreement Over New Date
Published September 01, 2006LPGA Wendy's Championship EndsRun Over Scheduling Dispute The LPGA is “leaving central Ohio after an eight-year run, the past six” as the Wendy's Championship for Children at Tartan Fields Golf Club in Dublin, according to Aaron Portzline of the COLUMBUS DISPATCH. Wendy’s, “whose future as sponsor of the event already was in doubt, pulled the plug this week” when the LPGA notified the tournament “that it no longer could take place in late Aug...
The LPGA is “leaving central Ohio after an eight-year run, the past six” as the Wendy's Championship for Children at Tartan Fields Golf Club in Dublin, according to Aaron Portzline of the COLUMBUS DIS
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SBD Article
Dairy Campaign Milks Celebrities To Capture Youth
Published August 30, 2006Dairy Companies Launching “Body By Milk” Campaign America's Dairy Farmers & Milk Processors are “embarking on an advertising campaign with sports and entertainment celebrities and interactive features that they hope will win young people over,” according to Jane Levere of the N.Y. TIMES. The campaign, via Lowe, N.Y., is “backed by a budget of approximately $20[M] — one-third of the milk processors’ annual advertising expenditures –- [and] is...
America's Dairy Farmers & Milk Processors are “embarking on an advertising campaign with sports and entertainment celebrities and interactive features that they hope will win young people over,” accor
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SBD Article
Marketplace Round-Up
Published June 23, 2006NBAstore.com Sees Highest-Grossing SalesDay Following Heat’s Championship Run In the first three days after the Hurricanes won the Stanley Cup on Monday night, sales of Hurricanes championship merchandise from NHL.com’s online store were up 12.4% compared to the same period following the Lightning’s win in ’04. Also, 58% of total online sales for the first three days were placed by customers in North Carolina. Four of the top five states in...
In the first three days after the Hurricanes won the Stanley Cup on Monday night, sales of Hurricanes championship merchandise from NHL.com’s online store were up 12.4% compared to the same period fol
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SBD Article
Ad Monitor: Coca-Cola All Over Fox’ 600 Telecast
Published June 03, 2005The following chart presents the national advertisers on Fox’ broadcast of Sunday’s NASCAR Nextel Cup Coca-Cola 600. The feed was monitored from Charlotte’s WCCB-Fox, but regional ads are not included in the chart. The advertisers are listed in terms of frequency and length of spots. ^ = NASCAR sponsor. COMPANY/BRAND ADS/LENGTH COMPANY/BRAND ADS/LENGTH NASCAR 7, :30 ...
The following chart presents the national advertisers on Fox’ broadcast of Sunday’s NASCAR Nextel Cup Coca-Cola 600. The feed was monitored from Charlotte’s WCCB-Fox, but regional ads are not included
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SBD Article
Off The Pace: NBA Playoff Ratings Continue Dip On ABC
Published May 20, 2005ABC earned a 4.9/8 overnight Nielsen rating for Game Six of Pistons-Pacers Thursday night, down 31.9% from a 7.2/11 for the comparable Lakers-Spurs telecast last year, and down 3.9% from a 5.1/8 for Nets-Pistons in ’03 (THE DAILY).THE HEAT IS ON, BUT WHO’S WATCHING? In Miami, Barry Jackson reports ABC’s first four Heat telecasts during the playoffs have averaged a 3.0, compared with a 5.1 for four Lakers telecasts in the first two rounds last year. But while the Heat’s opponents in the first ...
ABC earned a 4.9/8 overnight Nielsen rating for Game Six of Pistons-Pacers Thursday night, down 31.9% from a 7.2/11 for the comparable Lakers-Spurs telecast last year, and down 3.9% from a 5.1/8 for N
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SBD Article
MLB Personalities: More Shakeup In The Cubs Booth
Published February 01, 2005Cubs analyst Dave Otto, who did studio work for FSN and was an occasional color commentator on WGN-WB/WGN-AM, is leaving the team to “pursue other ventures,” according to Fred Mitchell of the CHICAGO TRIBUNE. Otto “was told he would have a reduced role” with CSN Chicago telecasts of Cubs’ games this season, “prompting his decision to move on.” Otto alternated with Joe Carter on color duties with announcer Chip Caray on TV in ’01 and ’02 when Steve Stone was out due to ...
Cubs analyst Dave Otto, who did studio work for FSN and was an occasional color commentator on WGN-WB/WGN-AM, is leaving the team to “pursue other ventures,” according to Fred Mitchell of the CHICAGO
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SBD Article
Turnstile Tracker: Golf And Soccer Contribute To Totals
Published December 16, 2004The following is Part VII of THE DAILY’s “Turnstile Tracker,” which estimates that over 476 million fans attended sporting events in the U.S. and Canada during the ‘03-04 sports year. Presented today are the full ’03-04 figures for golf and soccer events, broken down by league. While exact figures were not always available, the data does serve as the most detailed estimate of the number of attendees for these events. Golf TOTALS PGA Tour ...
The following is Part VII of THE DAILY’s “Turnstile Tracker,” which estimates that over 476 million fans attended sporting events in the U.S. and Canada during the ‘03-04 sports year. Presented today
