Your search for "Wendys" returned 117 results

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  • SBD Article

    It's Awesome, Baby! Wendy's Signs ESPN's Dick Vitale For Upcoming Ad Campaign

    Published December 20, 2012 by Adam Stern

    Wendy’s has signed ESPN’s Dick Vitale to be featured in a new campaign the QSR is running around its “Baconator” and “Son of Baconator” hamburgers. Financial details were not disclosed, but the deal will feature a television and radio campaign to air in seven northeastern cities including N.Y., Boston and Philadelphia. It also will have an online component with social media and digital tie-ins, as well as an enter-to-win competition running through late March in which the winner will receive ...

    Tags: Marketing and Sponsorship, Wendys
  • SBD Article

    Arch Madness: McDonald’s Signs On As Ohio State Sponsor

    Published March 14, 2007

    McDonald’s Replacing Wendy’s As Sponsor Of Ohio State Athletics McDonald’s has signed a five-year, $2.5M deal to sponsor Ohio State Univ. (OSU) athletics, according to Barnet Wolf of the COLUMBUS DISPATCH. The McDonalds’s brand will replace Wendy’s on the scoreboards and other areas in Ohio Stadium and the Value City Arena at the Jerome Schottenstein Center. Also, McDonald’s restaurants across central Ohio will sell tickets to OSU’s April 21 s...

    McDonald’s has signed a five-year, $2.5M deal to sponsor Ohio State Univ. (OSU) athletics, according to Barnet Wolf of the COLUMBUS DISPATCH. The McDonalds’s brand will replace Wendy’s on the scoreboa

    Tags: Columbus Blue Jackets, LPGA, Wendys
  • SBD Article

    NFL Network Selling Package Deals For Late-Season NFL Games

    Published January 24, 2007

    NFL Network for its eight-game Thursday-Saturday package of regular-season games "sold ads expecting to be distributed" in 47 million HHs, but "ended up in just 40 million," according to Jon Lafayette of TV WEEK. But Optimum Sports Dir of Sports Media Tom McGovern "confirmed that despite the distribution shortfall, the network delivered the buys he made for clients including NFL sponsors" PepsiCo, Visa, State Farm, Gatorade and FedEx. The eight-gam...

    NFL Network for its eight-game Thursday-Saturday package of regular-season games "sold ads expecting to be distributed" in 47 million HHs, but "ended up in just 40 million," according to Jon Lafayette

    Tags: FedEx, General Motors, IBM, Motorola, NFL, Nielsen, Nissan, PepsiCo, Reebok, Sprint, Under Armour, Visa, Wendys
  • SBD Article

    Wendy’s To Incorporate Innovative Ads During Fox’ NFL Games

    Published December 21, 2006

    Wendy’s Raccoons To Be Part Of Innovative Ads During Fox’ NFL Games Wendy’s ads slated to run during Fox’ NFL games on Sunday mark “one of the earliest national examples of an emerging TV technology that allows advertisers to vary their message at the last minute,” according to Louise Story of the N.Y. TIMES. The ads will “reflect events in the football games, creating what ad executives call a reverse product placement of sorts.”...

    Wendy’s ads slated to run during Fox’ NFL games on Sunday mark “one of the earliest national examples of an emerging TV technology that allows advertisers to vary their message at the last minute,” ac

    Tags: Arizona Cardinals, Chicago Bears, Cleveland Browns, Detroit Lions, New Orleans Saints, New York Giants, News Corp./Fox, NFL, San Francisco 49ers, San Francisco Giants, St. Louis Cardinals, Tampa Bay Buccaneers, Wendys
  • SBD Article

    NFL Network Lines Up Advertisers For Regular-Season Games

    Published November 01, 2006

    NFL Network has an “impressive bevy of big-name advertisers in the fold” for its eight regular-season NFL games, including Vonage, which will sponsor a three-hour pregame show, and Wendy’s, which will sponsor the halftime show, according to John Consoli of MEDIAWEEK. NFL Network is selling in-game spots “as part of packages that also included other assorted programming.” NFL Network Senior VP/Media & Advertising Sales Ron Furman: “Th...

    NFL Network has an “impressive bevy of big-name advertisers in the fold” for its eight regular-season NFL games, including Vonage, which will sponsor a three-hour pregame show, and Wendy’s, which will

    Tags: Anheuser Busch, Burger King, IBM, Motorola, NBC, NFL, Nike, Sony, Sprint, Time Warner, Verizon, Wendys
  • SBD Article

    Wendy’s LPGA Event Ends After Disagreement Over New Date

    Published September 01, 2006

    LPGA Wendy's Championship EndsRun Over Scheduling Dispute The LPGA is “leaving central Ohio after an eight-year run, the past six” as the Wendy's Championship for Children at Tartan Fields Golf Club in Dublin, according to Aaron Portzline of the COLUMBUS DISPATCH. Wendy’s, “whose future as sponsor of the event already was in doubt, pulled the plug this week” when the LPGA notified the tournament “that it no longer could take place in late Aug...

    The LPGA is “leaving central Ohio after an eight-year run, the past six” as the Wendy's Championship for Children at Tartan Fields Golf Club in Dublin, according to Aaron Portzline of the COLUMBUS DIS

    Tags: ESPN, LPGA, Walt Disney, Wendys
  • SBD Article

    Dairy Campaign Milks Celebrities To Capture Youth

    Published August 30, 2006

    Dairy Companies Launching “Body By Milk” Campaign America's Dairy Farmers & Milk Processors are “embarking on an advertising campaign with sports and entertainment celebrities and interactive features that they hope will win young people over,” according to Jane Levere of the N.Y. TIMES. The campaign, via Lowe, N.Y., is “backed by a budget of approximately $20[M] — one-third of the milk processors’ annual advertising expenditures –- [and] is...

    America's Dairy Farmers & Milk Processors are “embarking on an advertising campaign with sports and entertainment celebrities and interactive features that they hope will win young people over,” accor

    Tags: NASCAR, New York Yankees, News Corp./Fox, Sports Illustrated, Wendys, YankeeNets
  • SBD Article

    Marketplace Round-Up

    Published June 23, 2006

    NBAstore.com Sees Highest-Grossing SalesDay Following Heat’s Championship Run In the first three days after the Hurricanes won the Stanley Cup on Monday night, sales of Hurricanes championship merchandise from NHL.com’s online store were up 12.4% compared to the same period following the Lightning’s win in ’04. Also, 58% of total online sales for the first three days were placed by customers in North Carolina. Four of the top five states in...

    In the first three days after the Hurricanes won the Stanley Cup on Monday night, sales of Hurricanes championship merchandise from NHL.com’s online store were up 12.4% compared to the same period fol

    Tags: Anheuser Busch, AVP, EA Sports, ESPN, General Motors, Manchester United, Miami Heat, NASCAR, NBA, Nextel, PepsiCo, PGA Tour, San Antonio Spurs, Under Armour, Verizon, Walt Disney, Wendys
  • SBD Article

    Ad Monitor: Coca-Cola All Over Fox’ 600 Telecast

    Published June 03, 2005

    The following chart presents the national advertisers on Fox’ broadcast of Sunday’s NASCAR Nextel Cup Coca-Cola 600. The feed was monitored from Charlotte’s WCCB-Fox, but regional ads are not included in the chart. The advertisers are listed in terms of frequency and length of spots. ^ = NASCAR sponsor. COMPANY/BRAND ADS/LENGTH COMPANY/BRAND ADS/LENGTH NASCAR 7, :30 ...

    The following chart presents the national advertisers on Fox’ broadcast of Sunday’s NASCAR Nextel Cup Coca-Cola 600. The feed was monitored from Charlotte’s WCCB-Fox, but regional ads are not included

    Tags: Anheuser Busch, Coca-Cola, DaimlerChrysler, General Motors, Home Depot, MLB, Motorsports, NASCAR, News Corp./Fox, Nextel, NFL, Sara Lee, Speed Channel, UPS, Visa, Walt Disney, Wendys
  • SBD Article

    Off The Pace: NBA Playoff Ratings Continue Dip On ABC

    Published May 20, 2005

    ABC earned a 4.9/8 overnight Nielsen rating for Game Six of Pistons-Pacers Thursday night, down 31.9% from a 7.2/11 for the comparable Lakers-Spurs telecast last year, and down 3.9% from a 5.1/8 for Nets-Pistons in ’03 (THE DAILY).THE HEAT IS ON, BUT WHO’S WATCHING? In Miami, Barry Jackson reports ABC’s first four Heat telecasts during the playoffs have averaged a 3.0, compared with a 5.1 for four Lakers telecasts in the first two rounds last year. But while the Heat’s opponents in the first ...

    ABC earned a 4.9/8 overnight Nielsen rating for Game Six of Pistons-Pacers Thursday night, down 31.9% from a 7.2/11 for the comparable Lakers-Spurs telecast last year, and down 3.9% from a 5.1/8 for N

    Tags: ABC, Basketball, Detroit Pistons, ESPN, Houston Rockets, Indiana Pacers, Los Angeles Lakers, Miami Heat, NBA, Nielsen, Palace Sports & Entertainment, San Antonio Spurs, Media, TBS/TNT, Walt Disney, Washington Wizards, Wendys
  • SBD Article

    MLB Personalities: More Shakeup In The Cubs Booth

    Published February 01, 2005

    Cubs analyst Dave Otto, who did studio work for FSN and was an occasional color commentator on WGN-WB/WGN-AM, is leaving the team to “pursue other ventures,” according to Fred Mitchell of the CHICAGO TRIBUNE. Otto “was told he would have a reduced role” with CSN Chicago telecasts of Cubs’ games this season, “prompting his decision to move on.” Otto alternated with Joe Carter on color duties with announcer Chip Caray on TV in ’01 and ’02 when Steve Stone was out due to ...

    Cubs analyst Dave Otto, who did studio work for FSN and was an occasional color commentator on WGN-WB/WGN-AM, is leaving the team to “pursue other ventures,” according to Fred Mitchell of the CHICAGO

    Tags: Colleges, ESPN, NBA, Media, Walt Disney, Wendys
  • SBD Article

    Turnstile Tracker: Golf And Soccer Contribute To Totals

    Published December 16, 2004

    The following is Part VII of THE DAILY’s “Turnstile Tracker,” which estimates that over 476 million fans attended sporting events in the U.S. and Canada during the ‘03-04 sports year. Presented today are the full ’03-04 figures for golf and soccer events, broken down by league. While exact figures were not always available, the data does serve as the most detailed estimate of the number of attendees for these events. Golf TOTALS PGA Tour ...

    The following is Part VII of THE DAILY’s “Turnstile Tracker,” which estimates that over 476 million fans attended sporting events in the U.S. and Canada during the ‘03-04 sports year. Presented today

    Tags: Golf, LPGA, NCAA, PGA Tour, Soccer, The Back of the Book, Wendys
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