Sony Open Suffering From Stalled Upgrades More ATP Broadcasts From Miami Than WTA Sony Open Seeks Facility Upgrades WTA's Azarenka Inks Seven-Figure Deal With Esurance BNP Paribas Open Goes High-Tech With New App Profile Of BNP Paribas Open Rising Bouchard's Star Continues To Rise In Tennis Indian Wells Stadium Makeover Complete WTA's Allaster: Li Na Key To Asia Boom Eugenie Bouchard's Marketing Potential Skyrockets
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SBD Article Published April 03, 2014
...novate The Tennis Center at Crandon Park, the ATP/WTA Sony Open is left "looking much like an annual co...
SBD Article Published March 28, 2014
...ained equal for men and women" at this year's ATP/WTA Sony Open, the disparity in television coverage "... ...e, sending hundreds of frustrated messages to the WTA through social media." WTA Chair & CEO Stacey Allaster said, "I think everyo... " Perform, the WTA's broadcast distribution partner, "does not produ... " Allaster said that the WTA "could not subsidize an individual tournament’s w...
SBD Article Published March 24, 2014
The ATP/WTA Sony Open is "expected to draw more than 310,000...
SBD Article Published March 19, 2014
Tennis player Victoria Azarenka has "agreed to a two-year endorsement deal with Esurance, a pact that gives the car insurance brand another connection in tennis," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. Azarenka joins doubles players Bob and Mike Bryan "as endorsers of the company." The Bryans, who have endorsed Esurance since '11, are "adding one more year to their contract," taking them through '15. Social media is "a key component" of Azarenka's deal, which is valued in the "...
SBD Article Published March 14, 2014
A new mobile app is "one of various technological improvements" at this year's BNP Paribas Open, along with "public Wi-Fi, charging stations and an expanded hawk-eye system for all matches," according to Xochitl Pena of the Palm Springs DESERT SUN. The tournament is "expected to attract about 420,000 people" to the Indian Wells Tennis Garden this year. The app, with "more than 42,000 downloads" thus far, "also made it necessary to have a public Wi-Fi system that could handle its usage." Palm ...
SBD Article Published March 13, 2014
The lead architect on the Indian Wells Tennis Garden expansion project said the mandate for the improvements was that they "should feel like they've always been here." During a facility tour posted on USATODAY.com, Keisker & Wiggle Architects President Gary Wiggle said, "Everything needed to be related and everything needed to work together to just enhance the guest experience and make this the best tennis venue possible." He added the "key ingredient" of the expansion was to provide more par...
SBD Article Published March 11, 2014
The WTA is "desperate for new stars to market, particular...
SBD Article Published February 25, 2014
...adium "will debut Saturday" with the combined ATP/WTA event after renovations reportedly totaling $70M....
SBD Article Published January 27, 2014
WTA Chair & CEO Stacey Allaster said that it is "no c... " The WTA in an effort to "capitalize on the growing popula... " In an effort to promote the WTA’s Singapore campaign, the organization has signed...
SBD Article Published January 23, 2014
Tennis player Eugenie Bouchard lost in the semifinals of the Australian Open today, but her agent, Sam Duvall, believes the "new golden girl of tennis can become the sport's most famous player and surpass Maria Sharapova as the most marketable female athlete on the planet," according to Michael Chammas of the Melbourne AGE. Duvall, the VP/Tennis at Lagardere Unlimited, has worked with the 19-year-old Canadian since she was 13, said, "She's got the personality, she's got the game, she's got th...
SBD Article Published January 21, 2014
There will come a day when the WTA "needs new stars" after Serena Williams and Maria... ...just a "year and a half into becoming a full-time WTA pro," and what is "most intriguing ... is her no-... ...dez said, “Bouchard has become the darling of the WTA Tour” ("Australian Open," ESPN2, 1/20).
SBD Article Published January 07, 2014
Australian Open ticket sales "are tracking at record levels less than a week out from the start of the Melbourne Park grand slam," according to Linda Pearce of the Melbourne AGE. Tennis Australia CEO Craig Tiley said, "We're up more than we've ever been in the history of the event, more than 8 per cent year on year, so things are working. These are our strengths and we've got to keep making our strengths stronger.'' Total attendance at the '13 Australian Open was 684,457 -- 1,549 short of the...