Visa Promotes New Initiative In NFL Ads Visa To Launch New Campaign During Sochi Games Drew Brees To Star In Latest Visa NFL Ad Aaron Rodgers Stars In New TV Ads Visa Extends World Cup Deal Through '22 Olympic Marketing Notes IOC's Lumme: Visa's Olympic Sponsorship Like Marriage Financial Service Firms Crowd Olympic Market Visa Campaign To Go Global Visa Launches European Campaign For London Games
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SBD Article Published September 03, 2014 by Terry Lefton
...eason beginning tomorrow, longtime league sponsor Visa is putting the NFL’s marketing power behind its Visa Checkout e-wallet initiative. ...ald ordering NFL jerseys with a smart phone using Visa Checkout while catching passes from QBs Drew Bree... Like PayPal and other "digital wallets," Visa Checkout allows users to process payment-card tra... ...first 1 million fans to order a large pizza using Visa Checkout.
SBD Article Published January 13, 2014
Visa's new "Everywhere you want to be" campaign was in... " Visa's new campaign is a shortened version of its earl... Meanwhile, while Visa has been an Olympic sponsor since '86, "problems... " Visa Chief Brand Officer Antonio Lucio said, "Every Ol...
SBD Article Published November 08, 2013 by Terry Lefton
...the latest TV ad supporting NFL corporate sponsor Visa’s season-long “My Football Fantasy’’ promotion, i...
SBD Article Published November 05, 2013
...role of an unhinged pee-wee football coach" in a Visa commercial airing this season, last week was "par... t of a Visa promotion to bring the ad to life" at Townsend Fi... Harbaugh as part of his deal with Visa "had to perform what, for him, was a rather odiou...
SBD Article Published April 01, 2013
Visa has reached an "eight-year sponsorship extension"... The deal ensures Visa, which also is an IOC TOP sponsor, will "have the... ...hat FIFA has "clawed back some of the rights that Visa has in its current deal," which runs through '14.... The existing deal gives Visa the rights to "both the payment services category... " Visa has been able to "take the retail banking rights...
SBD Article Published August 02, 2012
...the London Games have spent almost $700M through Visa since July 23. The company yesterday said that tr... Visa also was tracking money spent by its cardholders...
SBD Article Published June 19, 2012
...Marketing Services Dir Timo Lumme said one reason Visa's 25-year sponsorship of the Olympic Games has wo... ...d gymnast and gold-medal winner Nadia Comaneci, a Visa endorser and one of “the stars of the financial-s... After 25 years, that's what we've achieved with Visa; Visa CMO Antonio Lucio talked about how emotion plays...
SBD Article Published May 14, 2012
...the London Games, as Citigroup, TD Ameritrade and Visa are all “competing for consumers' attention," acc... Meanwhile, Visa “broke its Olympic activation, centered on social...
SBD Article Published May 07, 2012
Visa is not changing its playbook for the London Games... Visa is encouraging fans to cheer on its 60-sponsored... ...gh clicks, posts, photos and video submissions on Visa’s Facebook page. Visa Head of North America Marketing Alex Craddock sai... ” Craddock said that Visa wanted to tap into fans’ passion for the Olympics... ’” Visa has bought digital advertising with NBCOlympics. Visa will have commercials and training videos of its...
SBD Article Published March 16, 2012
Visa Europe is launching its “flagship pre-Olympics ad... ...n “advances the company’s ‘Life flows better with Visa’ creative theme to focus on the speed of its late... ...ng in Europe under the tagline, “Flow faster with Visa.” Visa Exec VP/Marketing & Product Solutions Mariano Dim... ...t is where Usain Bolt comes in.” Brownshell noted Visa has “set itself a lofty objective of using the ev...
SBD Article Published January 26, 2012 by Terry Lefton
Visa Head of Global Sponsorship Marketing MICHAEL LYNC... ...hired specifically for sponsorship marketing for Visa, which has a portfolio that includes the Olympics... ...omestic and later global sponsorship marketing at Visa, will stay at Visa through March.” There is no word on a successor at Visa nor of a new job for Lynch, although he does plan... Lynch joined Visa in '95 after serving as VP/Events for Radio City...
SBD Article Published December 14, 2011
...gymnast Nastia Liukin will appear in an upcoming Visa marketing campaign titled, “Go World,” which will... ” Visa “supports a number of other Team USA athletes suc...