Audience For NBA Conf. Semis Down TNT Draws High Marks For Pacers-Knicks NBA Playoffs First Round Viewership Down 9% TBS To Air Final Four Next Two Years Media Notes NBA Viewership Down, But Still Strong UConn Blowout Sees Title Game Rating Down Best Tourney Ratings Since '05 CBS Up 25% For Regional Final Sunday Coke, AT&T To Sponsor "Conan" Shows In ATL
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SBD Article
ABC, TNT, ESPN See Audience Decline For Coverage Of NBA Conference Semifinal Round
Published May 22, 2013NBA conference semifinal games on ABC, TNT and ESPN saw ratings and viewership decline compared to the second round of the playoffs last year. ABC finished the second round with a 15% ratings drop and a 16% decline in viewers. The net carried two games from the Heat-Pacers Eastern Conference Semifinal series last year, but had no games from the Heat-Bulls series this year. ESPN saw its second-round average rating drop 16%, with viewership down 14%. The net's one game from the Heat-Bulls...
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TNT Draws High Marks For Pacers-Knicks Game 5 On A Competitive Night Of Television
Published May 17, 2013TNT earned a 4.0 metered-market rating for Game 5 of the Pacers-Knicks Eastern Conference Semifinals series Thursday night, winning the night in cable and ranking fourth across all TV outlets. Thursday featured the season finale of Fox’ “American Idol” and the series finale of NBC’s “The Office.” The game, which saw the Knicks stave off elimination, earned a 12.2 local rating in the Indianapolis market and a 8.4 local rating in the N.Y. market. Meanwhile, ESPN’s coverage of the Spurs’ series-...
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First Round Of NBA Playoffs Sees Viewership Decline 9% From '12
Published May 09, 2013The first round of the NBA Playoffs averaged 2.96 million viewers for 45 games across ABC, ESPN, ESPN2, TNT and NBA TV, down 9% from 3.27 million viewers for 44 telecasts across the five nets during last year’s first round. ABC averaged 5.11 million viewers for its four telecasts. That is up slightly from five telecasts last season, which included Grizzlies-Clippers Game 7. ESPN averaged 3.1 million viewers for its nine first-round games, down slightly from its eight telecasts last season, wh...
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TBS Announces It Will Air Final Four Games Next Two Years; CBS Keeps Title Game
Published May 07, 2013 by Josh CarpenterCBS Sports and Turner Sports today officially announced that the Final Four will be moving to cable television for the first time next year. The move, which was first reported by SportsBusiness Journal in March, will see TBS broadcast both national semifinal games in ’14 and ’15 with CBS covering the national championship games. TBS then will assume full coverage of Final Four weekend in ’16, with CBS taking it back in ’17. The nets will alternate full coverage of the Final Four weekend until...
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Media Notes
Published May 03, 2013In California, Michael Lev writes as "basketball chemistry experiments go," ESPN/ABC's NBA studio team of Magic Johnson, Michael Wilbon, Bill Simmons and Jalen Rose is "peaking at just the right time." Lev: "Is the show on TNT's level? No." But it has "made up ground in a short period of time and should be even better in Year 2" (ORANGE COUNTY REGISTER, 5/3). SPLIT PERSONALITY: In L.A., Tom Hoffarth writes the "confounding decision by Prime Ticket/Fox Sports West to go with a cluster-mess sp...
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NBA Audience Down From Record-Setting, Shortened '11-12 Season, But Remains Strong
Published April 24, 2013 by Austin KarpNBA viewership was down during the ’12-13 regular season, as audience numbers dipped compared to the record-setting, condensed ’11-12 season. However, this year still marks the second-best audience on record for a full (no lockout) regular season for ABC, TNT and ESPN, behind only the ’10-11 season. Excluding the lockout-shortened season of '11-12, NBA TV had its best audience. TNT: After two straight seasons of record figures, TNT saw its average rating down 18% and viewership down 20%. In ...
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Women's NCAA Championship Overnight On ESPN Down 19% With UConn's 33-Point Win
Published April 10, 2013ESPN earned a 2.1 overnight Nielsen rating for UConn’s 93-60 win over Louisville in the NCAA Women’s Basketball Championship, down 19% from a 2.6 overnight for Baylor’s win over Notre Dame last year. The 33-point victory was by far the biggest margin in women's title game history (previous high was 23 in '87). UConn-Louisville is also down 9% from a 2.3 overnight for Texas A&M-Notre Dame in ’11. UConn’s last title in ’10 (against Stanford) drew a 2.6 overnight. The Louisville market drew a 20...
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CBS, Turner Sports Averaging Best NCAA Tournament Rating Since '05
Published April 02, 2013CBS and Turner Sports are averaging a 6.2 fast-national Nielsen rating through the Regional Finals of the NCAA Tournament, marking the best rating at this point in the event since '05 (6.3 rating). The 6.2 rating also is up 9% from the same period last year. Sunday’s doubleheader on CBS finished with a 7.4 rating, up 25% from last year (CBS/Turner). VARIETY's Rick Kissell noted CBS "emerged the winner among the broadcast networks on Sunday, riding a college basketball overrun and '60 Minutes'...
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CBS Sees Overnight Rating Jump 25% For Sunday's NCAA Tourney Doubleheader
Published April 01, 2013CBS averaged an 8.0 overnight Nielsen rating for its two NCAA Tournament Regional Finals yesterday, up 25% from a 6.4 overnight for the doubleheader last year. The early afternoon window that featured Michigan-Florida earned a 6.2 overnight, up 17% from a 5.3 rating for Kentucky-Baylor last year. In the late afternoon window, Louisville-Duke earned a 9.4 overnight, up 21% from a 7.8 rating for Kansas-North Carolina in '12. For the entire tournament to date, CBS and Turner Sports have combined...
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Coca-Cola, AT&T Serving As Sponsors For "Conan" Shows Promoting Final Four
Published April 01, 2013 by Michael SmithThe first of four episodes of TBS’ “Conan” will be taped in Atlanta today at The Tabernacle, with a pair of NCAA corporate champions, Coca-Cola and AT&T, serving as presenting sponsors. The shows air tonight through Thursday at 11:00pm ET and serve as part of the promotional build-up to this weekend’s Final Four at the Georgia Dome. Host Conan O’Brien began sending out Twitter posts this past weekend upon his arrival in Atlanta, and will continue his Atlanta and NCAA tournament social media b...
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March Madness Live Hits Record 36.6 Million Video Streams During First Week
Published March 27, 2013March Madness Live recorded strong early returns during the first week of the NCAA Tournament, according to data from Turner Sports. MML generated 36.6 million live video streams during the initial rounds, twice last year's comparable total, and 10 million hours of live video streaming, up 198% from '12. The broadband version of MML has seen 4.2 million unique visitors, up 161%, and the mobile version has reached 2.6 million unique visitors, up 121%. The bullish initial numbers for the digita...
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CBS, Turner Combine For Most-Viewed NCAA Tourney Opening Week In 20 Years
Published March 26, 2013CBS, TBS, TNT and truTV combined to average a 5.8 fast-national rating and 8.9 million viewers during the first week of NCAA Tournament games, marking the highest-rated first week in 15 years and the most-viewed first week in 20 years. Those figures were also up 7% and 9%, respectively, from last year’s opening week of coverage. Coverage on Sunday averaged a 7.1 rating and 11.1 million viewers across the four nets, marking the best rating for an opening Sunday in 13 years and best viewership ...
