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  • SBD Article

    CBS-Turner Men's Tourney Total Viewership Finishes Below Record-Setting '13 Figure

    CBS and Turner Sports averaged 10.5 million total viewers per window during the NCAA men’s basketball tournament this year, marking the second-best figure for the event since '05. The total viewership is a combined audience for all games in a select time slot across all nets airing games (i.e. truTV+TBS+TNT+CBS in an early Thursday afternoon window). The '14 figure trails only the record-setting 10.7 million viewers for last year’s tourney. Looking at per-game viewership across 67 telecasts (...

    Tags: NCAA, Media, CBS, TBS/TNT
  • SBD Article

    Turner's Final Four Audience Down From '13, But Sets Cable TV College Hoops Mark

    Published April 07, 2014

    The Final Four's TV numbers are down from last year, but CBS and Turner Sports are touting digital statistics that are up across the board. Though the combined TV viewership across TBS, TNT and truTV is down from last year's Final Four on CBS, the matchups have become the two most-watched college basketball games in cable TV history. UConn-Florida averaged a combined 6.9 fast-national rating and 11.7 million viewers across TNT, TBS and truTV. Those figures are down from a 8.7 rating and 14.4 ...

    Tags: Media, NCAA, Basketball, TBS/TNT, CBS
  • SBD Article

    Production For Final Four Teamcasts Praised, But Some Announcing Crews Not Effective

    Published April 07, 2014

    The production values on TNT and truTV for the NCAA men's Final Four teamcasts on Saturday night "matched the standard of the main broadcast on TBS, and the timing was generally sharp even though the local announcers were just paired together and with their directors and producers a few days ago," according to Rachel Cohen of the AP. Still to be seen is "whether the TV ratings prove there's an appetite for this approach pioneered by Turner Sports and CBS this year." As "promised, the camera a...

    Tags: Media, TBS/TNT, CBS
  • SBD Article

    Turner's Final Four Teamcasts May Provide Look At Future Of Big-Game Broadcasts

    Published April 04, 2014

    Turner Sports is rolling out its Teamcast for its first-ever Final Four, a format which may be "the next phase in sports TV," according to Ed Sherman in a special to the CHICAGO TRIBUNE. Turner Sports on Saturday is Teamcast will offer "special team-oriented calls for all four schools on TNT and truTV." The "conventional national telecast" of the semifinal games, featuring Jim Nantz, Greg Anthony and Steve Kerr, will be on TBS simultaneously. Teamcast coverage "will have a distinctive local f...

    Tags: NCAA, TBS/TNT, CBS, Media
  • SBD Article

    CBS' Kentucky-Michigan Leads Elite 8 Ratings, While TBS Sets Cable TV Record

    Published March 31, 2014

    Kentucky’s dramatic win over Michigan yesterday earned a 9.0 overnight rating to lead all Elite 8 games from the NCAA men's basketball tournament. Louisville-Duke in the same late Sunday afternoon window last year drew a 9.4 overnight for a game that saw a gruesome injury to the leg of Louisville G Kevin Ware. CBS did see a gain compared to the ’12 late window regional final featuring Kansas-North Carolina (7.8 overnight). Meanwhile, CBS drew a 6.5 overnight for UConn’s upset of Michigan Stat...

    Tags: Media, NCAA, CBS, TBS/TNT
  • SBD Article

    NCAA Tourney Media Notes: CBS Director Goes Behind The Scenes With Verne, Raf

    Published March 28, 2014

    On Long Island, Neil Best notes this is CBS Sports director Suzanne Smith's "10th year working college basketball" with the net's announce team of Verne Lundquist and Bill Raftery. Smith said of the duo, "Everybody knows they do such a good job on the air. What people don’t see is what they do behind the scenes. They’re in the limelight, but it is a team effort and it starts with them and they bring everyone in and make our broadcast better." She added, "One of the things I love about them is...

    Tags: Media, NCAA, TBS/TNT, CBS
  • SBD Article

    Kentucky-Wichita St. Marks Best First Sunday Overnight Since CBS-Turner Pact Began

    Published March 24, 2014

    Kentucky’s upset win over Wichita State yesterday from 3:00-5:30pm ET drew a 7.9 overnight on CBS, marking the best figure for any CBS or Turner Sports game on the first Sunday of the NCAA men's basketball tournament since the current setup began in ’11. It also is the best overnight for that mid-Sunday NCAA tourney afternoon window in 22 years. Coverage before ’11 in the window was generally regionalized. The 7.9 overnight for Kentucky-Wichita State is up 10% from a 7.2 overnight for Indiana...

    Tags: Media, NCAA, Basketball, CBS, TBS/TNT
  • SBD Article

    CBS, Turner Install Video Screens In N.Y. Subway Hubs To Promote March Madness

    Published March 11, 2014

    CBS Outdoor and Turner Broadcasting have "teamed up to bring a little dazzle to the New York City subway system" in what is "being billed as the biggest underground digital out-of-home network to date," according to Anthony Crupi of ADWEEK. CBS Outdoor has "installed 10 big video screens in some of Manhattan’s busiest commuter hubs." The screens -- five-and-a-half feet high by three-feet wide -- have "been deployed ahead of CBS and Turner’s joint March Madness coverage." While the screens hav...

    Tags: TBS/TNT, CBS, Marketing and Sponsorship, NCAA
  • SBD Article

    CBS/Turner Bumping Up Tipoff Time Of NCAA Title Game, Extend Pregame Show

    Published March 11, 2014 by Eric Fisher

    CBS and Turner Sports announced today at a March Madness media day in N.Y. that the two parties will shift the timing of the NCAA men's basketball championship game on April 7. An extended pregame show, "Championship Central," will begin at 8:30pm ET. The game's tipoff is scheduled for 9:10pm, about 20 minutes earlier than usual for what has been among the latest start times for any major U.S. sports event. "We think this is going to be a big plus for viewers," said CBS Sports Chair Sean McMa...

    Tags: Media, CBS, TBS/TNT
  • SBD Article

    NBA All-Star Game Audience Below '13, But Up From Previous Olympic Competition

    Published February 18, 2014 by Austin Karp

    TNT finished with a 4.3 fast-national rating and 7.5 million viewers for the NBA All-Star Game on Sunday night, which is down from last year as the '14 event had primetime competition from the Sochi Games. Last year's ASG drew a 4.6 rating and 8.0 million viewers. However, Sunday night's ASG was up big compared to the last time the event had Olympic competition. The game in '10 drew a 3.8 rating and 6.8 million viewers opposite the Vancouver Games. Compared to '06, when the ASG went up agains...

    Tags: Media, NBA, TBS/TNT
  • SBD Article

    Struggles Of Traditionally Strong NBA Teams Affecting Audience Among TV Partners

    Published February 18, 2014 by Austin Karp

    The on-court struggles of traditionally strong NBA clubs -- including the Knicks, Bulls, Celtics and Lakers -- have hampered audiences among NBA TV partners. Perhaps most affected by the struggles has been ABC, which usually features big-market clubs in its Christmas Day and subsequent Sunday afternoon telecasts. ABC's rating through six NBA telecasts is down 29%, while viewership is down 31%. TNT also is seeing a decline in its audience, though not as pronounced as ABC. TNT's 1.3 rating is d...

    Tags: NBA, Media, ESPN, TBS/TNT, ABC
  • SBD Article

    TNT's NBA All-Star Saturday Lower Than '13, But Better Than Recent Olympic Years

    Published February 17, 2014 by Austin Karp

    TNT finished with a 3.1 rating and 5.7 million viewers for the NBA All-Star Saturday night telecast, a figure below recent years, but well above comparable telecasts during Olympic years. The telecast on Saturday night had competition from NBC's primetime coverage from Sochi, which aired from 8:30-11:00pm ET. Last year's All-Star Saturday telecast delivered a 3.3 rating and 5.9 million viewers, and while that event did not have Olympic competition, it aired up against Fox' telecast of the NAS...

    Tags: Media, NBA, TBS/TNT
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