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Steve Astephen

...oster of corporations - PlayStation, Target, Oxy, Subaru, Slim Jim and others - that have endorsed and pro...

THE DAILY Goes One-on-One With DC Shoes Founder Ken Block

Subaru picked me up as

KEN BLOCK always had a visual flair and a sense of timing. He cultivated the former in junior college, where he studied graphic design. And he sold DC Shoes, the company he founded with DAMON WAY in ’

Attendance Climbs At X Games 12; Pastrana This Year’s Star

...rites, “Impressive showings last season convinced Subaru of America to sign Pastrana to a multiyear deal.” Subaru also signed DC Shoes Founder and ’05 Rally Americ...

Attendance increased at X Games 12 this year, “after a steady decline” since the event relocated to L.A. in ’03, according to Matt Higgins of the N.Y. TIMES. Total attendance this year was 138,672 for

Red Sox May Sell Naming Rights For Section; Colts’ Choices

” Meanwhile, Toyota and Subaru both have “Indiana ties and national ambitions” (...

The Red Sox “may put out to bid the naming rights” for the Pavilion, a new seating section slated to debut at Fenway Park next season in place of the .406 Club, according to Scott Van Voorhis of the B

Names & Faces: Manu Ginobili In Demand Around The Globe

” Subaru has invested “more than $1[M] to support him this... ...er Chris Yandell, whose division manages the U.S. Subaru team, said, “If Travis can make it to World Rally...

Spurs G Manu Ginobili is profiled by Johnny Ludden of the SAN ANTONIO EXPRESS-NEWS, who wrote Ginobili has become “a star in Italy in addition to South America.” Ginobili, an Argentina native, has don

Navratilova Inks Deal With Travel Company Aimed At Gay Women

” Navratilova in the past has repped Subaru, and she

Martina Navratilova has signed a one-year deal “valued in six figures” to become a spokesperson for Olivia, “a travel company that creates vacations for gay women,” according to Richard Sandomir of th

Ken Block

his homes in Southern California and Utah), a Subaru WRX (a street version of

Media Notes

...DAILY VARIETY’s John Dempsey reports CBS’ “Subaru Primal Quest” will continue its competition follo...

REALITY BITES: In Las Vegas, Norm Clarke reports Fox’ “The Next Great Champ” “could be canceled as early as this week” (LAS VEGAS REVIEW-JOURNAL, 9/27)....DAILY VARIETY’s John Dempsey reports CBS’ “Su

On The Rebound: Sporting News Has Record Ad Pages

...content-heavy advertising packages” including the Subaru Innovation in Sports program;

This week’s issue of Sporting News will “have the most ad pages in the history of the magazine” with 45, according to AD AGE’s Rich Thomaselli in a profile of TSN President & CEO Rick Allen. Sporting

Sponsors View Lance Armstrong As The Perfect Spokes-Person

” Subaru will continue using Armstrong in ads “without any...

With Lance Armstrong winning his sixth straight Tour de France this past weekend but not committing to next year’s race, several media outlets are examining whether he will remain viable as an endorse

Living Armstrong: Lance’s Yellow Bracelets Going Fast

” He appears in spots for Subaru, Bristol Myers-Squibb and the U.S. Postal Service...

The Lance Armstrong Foundation and Nike produced five million of the $1 “Live Strong” wristbands, and “it turns out the goal of raising $5[M] was too modest,” as stores and Niketowns are selling out “

Pace Makes The Race: OLN’s Tour Ads Way Ahead Of Last Year

...ad inventory was sold to Tour sponsors, including Subaru, Energizer, Nike, Subway, Infiniti, Trek, Pacific...

OLN said that ad revenue for its Tour de France coverage “is pacing at four times the level it saw with last year’s race,” according to Steve Donohue of MULTICHANNEL NEWS. About 70% of OLN’s ad invent