Sprint Dropping NASCAR Title Sponsorship After '16 Sprint, A-B Create Interactive Beer Tap Handles Sprint, Earnhardt Team For Texting Initiative Fans To Determine Format For Daytona Race Sprint To Sponsor NASCAR Season Opener Jimmie Johnson Tops NASCAR Driver Exposure Sprint Set To Debut New Jimmie Johnson Spot ISC Execs: Q1 Revenue Topped Expectations NASCAR Sponsors Debut Ads At Daytona 500 Sprint To Announce Deal With NBA
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SBD Article Published December 17, 2014
Sprint will not extend its title sponsorship of the NASC... ...y cited a need to focus on its core business, and Sprint VP/Corporate Marketing Steve Gaffney said in a st... At the conclusion of the first 10 years, Sprint extended for an additional three years (Sprint). ...cer Brett Jewkes in a statement said, "NASCAR and Sprint have enjoyed a long and productive partnership th...
SBD Article Published October 17, 2014
Sprint has partnered with Anheuser-Busch "to create tap... Sprint worked with Mesh Systems "to create the interacti... " The handles "employ Sprint's wireless machine-to-machine (M2M) technology an... " A Sprint spokesperson said that the handles "already are a... " Sprint said that it "expects more than 8,000 taps to be...
SBD Article Published April 01, 2013
NASCAR driver Dale Earnhardt Jr. “teamed up with Sprint for a 30-second ad” to promote Sprint’s Drive First app, which “can block and send auto... ...'t actually send it -- all of which refers to the Sprint Drive First app and how it sends reply text messa... ” An additional video “will be shown at the Sprint Unlimited Experience at tracks each weekend throu...
SBD Article Published January 21, 2013 by Tripp Mickle
Sprint today announced it will allow fans to determine t... he format of the first race of the Sprint Cup Series season, the Sprint Unlimited at Daytona. ...an pick which one of three fire suit designs Miss Sprint Cup wears. The announcement opened the annual NASCAR Sprint Media Tour hosted by Charlotte Motor Speedway.
SBD Article Published January 08, 2013
Sprint has signed a multiyear deal to sponsor the NASCAR... Sprint Cup season-opening race at Daytona Int'l Speedway... ...s the Budweiser Shootout and will now "become the Sprint Unlimited at Daytona," according to Tripp Mickle... ” DIS President Joie Chitwood III “approached Sprint with the opportunity last year. ...er met with any other potential sponsors” besides Sprint.” Sprint VP/Marketing Steve Gaffney said, “From the outset...
SBD Article Published December 05, 2012 by Austin Karp
NASCAR driver Jimmie Johnson led all Sprint Cup drivers in terms of exposure value for his sp... Johnson led Sprint Cup champion Brad Keselowski -- who ranked second... Sprint spent $23. ...s across the top three NASCAR series this season (Sprint Cup, Nationwide, Camping World Truck), down 8% fr...
SBD Article Published April 27, 2012 by Tripp Mickle
Sprint tapped NASCAR driver Jimmie Johnson to star in th... ” Other Sprint ads for its unlimited data plans feature Thunder... Octagon, which manages Sprint’s NASCAR’s business, also represents Johnson.
SBD Article Published April 03, 2012 by Tripp Mickle
7M. ISC reported that advance ticket sales for Sprint Cup Series events remain soft, off 8% in units an... There are four Sprint Cup and two Nationwide race entitlements that are... ...id that early season ratings results for both the Sprint Cup and Nationwide series “breed optimism regardi...
SBD Article Published February 24, 2012 by Katherine Zdrojeski & Matt Schiffman
SPRINT: ...f NASCAR's top series will debut a new ad for its Sprint Cup Mobile app featuring Clint Bowyer. Bowyer notes the Sprint app provides fans access to in-car audio, stats a... Bowyer adds that Sprint’s unlimited data package means fans can find out... ...ts eight sponsored drivers, including last year’s Sprint Cup champion Tony Stewart.
SBD Article Published December 14, 2011
Sprint and the NBA today will officially announce a four... Sources said Sprint hopes to have basketball-themed ads ready in time... Sprint will also be the sponsor of NBA All-Star ballotin... Sprint is developing an NBA Mobile application that will... Sprint is also expected to include the NBA in a new bran... Sprint, the No. 3 wireless carrier in the U.S. behind Ve... Sprint replaces T-Mobile, easily one of the NBA's most a...
SBD Article Published December 12, 2011
Neither Sprint nor NASCAR execs would say whether Sprint “will continue to pay the $70-75 million annually... ” Sprint VP/Corporate Marketing Steve Gaffney said, “That... ...were ever in a position where we questioned it.” Sprint is “at a critical point in its play to remain one... ” Gaffney said that Sprint “will continue to do what it has been doing with... ...but won’t use NASCAR’s marketing plan to dictate Sprint’s strategy.
SBD Article Published December 05, 2011
Sprint announced that it has signed a “three-year extens... Sprint CEO Dan Hesse made the announcement during the NA... SCAR Sprint Cup Series Awards Ceremony Friday night at the Wy... ” Sprint VP/Corporate Marketing Steve Gaffney “would not s... ay whether Sprint extended at a similar rate or if the new deal was... ...can say that I’m 100 percent (certain) that both Sprint and NASCAR are really pleased about the way the n...