Weekend Plans With Philippe Dube Company Sues Reebok Subsidiary Over Hockey Bag Reebok Launches "Live With Fire" Campaign Reebok Unveils "Rampage" Jackson Ad Campaign UFC Won't Let Jackson Wear Reebok In Cage Reebok Switches Ad Duties Back To DDB Wall Parts With Reebok, Dons Adidas Nike Profit Shrinks 18% From Umbro, Cole Haan Losses CCM Focuses On Youth Hockey Marketing Reebok Lays Off 150 Employees Worldwide
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SBD Article Published May 17, 2013 by Theresa Manahan
...s himself for the past three years in Montreal as Reebok-CCM Hockey President & CEO.
SBD Article Published May 07, 2013
has sued Reebok alleging subsidiary Sport Maska Inc. ...d Sport Maska “denies all the claims and says its Reebok 20K hockey bag does not infringe on Grit’s design... " Grit Owner & CEO Greg Collins said that the Reebok bag “isn’t in stores yet, but is in a new order c...
SBD Article Published February 19, 2013
Reebok is kicking off “a new global marketing campaign c... ...can only dream of being as proxies for products, Reebok is going more toward the real-people approach.” Reebok said the new campaign is under the aegis of last... ” Reebok Global Brand Marketing Head Yan Martin said, “We’... ” The ad features “yoga expert and Reebok ambassador Tara Stiles, and Josh Bridges, runner-... up from the 2011 Reebok CrossFit Games.
SBD Article Published January 23, 2013
...ar in an ad campaign for a pair of training shoes Reebok is marketing as ‘All Terrain Vehicle’” as he prep... Reebok held a news conference in Chicago yesterday “to a... ...here” during Fox’ broadcast of the event, because Reebok is “not a UFC-approved sponsor and thus Jackson h... ” Reebok VP & Head of U.S. Marketing John Lynch said that... ” Lynch added that Reebok's “desire isn't necessarily to be affiliated with...
SBD Article Published January 17, 2013
...that the promotion won't let him wear new sponsor Reebok into the cage” for his Jan. Why can't I have Reebok? Jackson said that Reebok “would stick by him despite the ban, but surmised... ” Reebok confirmed Jackson's sponsorship, and the UFC said...
SBD Article Published January 16, 2013
...outed a return of its ad duties to McGarryBowen," Reebok Global Brand Marketing Head Yan Martin said that... ” During the time McGarryBowen worked with Reebok, the brand “ran afoul of the Federal Trade Commis... ” But that “doesn't seem to have driven Reebok away from the product entirely, and the company h... " Not affected by the shift were Reebok's “media planning and buying, which remain at Aeg...
SBD Article Published January 10, 2013
...erday acknowledged that his sponsorship deal with Reebok “has come to an end” after serving as its "primar... The move “comes only a few months after Reebok released Wall’s third signature basketball shoe.” adidas has owned the Reebok brand since ‘05 but Wall “now joins a three strip... Reebok created a new marketing campaign “last November c...
SBD Article Published December 21, 2012
...for the NFL, previously held by adidas subsidiary Reebok. Matters at Reebok “went from disappointing to ugly when a forensic... audit uncovered extensive fraud at Reebok’s Indian unit. ...US$162M] in annual revenues that Adidas gets from Reebok’s NHL-related sales. ...has therefore “slashed its 2015 sales target for Reebok by a startling one-third” to US$3.
SBD Article Published December 10, 2012
Reebok's CCM Hockey brand is driving home the message th... " The deal would be "the most significant deal Reebok has signed with a young hockey player" since '05,... ..., would be the "youngest hockey player to endorse Reebok" (SPORTSBUSINESS JOURNAL, 12/10 issue).
SBD Article Published December 05, 2012
Reebok has laid off 65 employees in Canton, Mass." Reebok is now "eliminating its European office in Amster... " Reebok COO Matt O'Toole in a statement said that the "ne... ...ng model and streamlining are designed to improve Reebok’s speed to market and efficiency." Reebok, which "saw 25 percent and 26 percent revenue dec...
SBD Article Published November 20, 2012
In DC, Sarah Kogod noted Reebok last Thursday unveiled Wizards G John Wall’s late...
SBD Article Published November 09, 2012
...forecast for 2012 because of further problems at Reebok," according to Nicky Redl of the WALL STREET JOUR... adidas acquired Reebok in '06, and has "struggled to power the brand eve... " Reebok currently is "being hit by a player lockout in th... " Reebok's "woes mean that while Adidas is competing stron... ...S. in the third quarter, predominantly because of Reebok's poor performance.