Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys? Reebok Launching "Fitness In Motion" Campaign
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SBD Article Published December 08, 2014
Reebok believes that its new deal with UFC "will give it... ...anizations such as Crossfit and Spartan Race, and Reebok Brand President Matt O'Toole said that the rising... ...orts among the current generation "is what piqued Reebok’s interests. ...Juul noted prior to the partnership announcement, Reebok "had already signed former UFC welterweight champ... ...ip money with the UFC's new uniform contract with Reebok.
SBD Article Published December 03, 2014
Reebok will "become the exclusive apparel outfitter" for... ...ting next July, all UFC fighters "will be wearing Reebok gear during fight week and inside the Octagon." Fighters "will be given Reebok gear to wear at open workouts, news conferences,... MMA JUNKIE's John Morgan reported Reebok is "expected to roll out its retail component of... Fertitta said Reebok's deal with the UFC is "the same level, if not a...
SBD Article Published October 21, 2014
...stors from Hong Kong and Abu Dhabi looking to buy Reebok from adidas could put adidas Chair & CEO Herbert... ...ecide whether to cash in on a nascent recovery at Reebok or double down on a more pronounced rebound.2B would be "fair for Reebok, but questioned if Adidas would take it, in part... " The source said that the bidders "approve of Reebok’s strategy to return to its fitness roots and wan...
SBD Article Published October 20, 2014
...ong Kong and Abu Dhabi "is launching a bid to buy Reebok" from adidas in a move that, "if successful, woul... ...Adidas directors imminently, offering to buy its Reebok business" for about US$2.2B. They are "expected to argue that Reebok would have a brighter future if it were managed i... " adidas bought Reebok in '06 for $3. ...ital CEO Jho Low is "the architect of the bid for Reebok.
SBD Article Published March 04, 2014
Reebok is "scuttling the logo that once graced hundreds... " Zmuda noted while sales at Reebok "have been sluggish in recent years, the brand is... In Boston, Chris Reidy noted Reebok in October "opened a FitHubs store" in Braintree,... ...uled exercise classes" and is "the latest step in Reebok’s effort to return to its personal fitness roots...
SBD Article Published February 20, 2014
Reebok has selected Venables Bell & Partners, S.F., "as... ...& Partners, S.F., and Mother, N.Y.. adidas-owned Reebok has "dropped its measured media spending consider... 5M on U.S. "measured media on Reebok," and decreased spending to $39.1M. Sales at Reebok "rose 5% during the most recent quarter" (ADAGE.
SBD Article Published February 12, 2014
Creative agency DDB, N.Y., is "splitting with Reebok amid a review" of the Reebok's global creative business, according to Andrew M... " Annual global media spending on Reebok is estimated at $50M.
SBD Article Published February 03, 2014
...ng a move to lower the team-sports profile of its Reebok unit," according to sources cited by Kosman & Bro... ...recently asked the NHL for permission to replace Reebok as its official uniform supplier with its brand. ...ers, Islanders and Devils was Adidas brand -- not Reebok." Reebok’s exclusive contract with the NHL expires after t...
SBD Article Published January 08, 2014
Reebok has the rights "to make NHL jerseys," but parent... ...g putting its own name" on the jerseys instead of Reebok, according to Elliotte Friedman of the CBC. As part of the transition from Reebok to adidas, there could be an "extension of the cu... ...entille wrote the move would be "interesting," as Reebok Hockey has a "handful of high-profile athlete end...
SBD Article Published January 02, 2014
Reebok will be "launching a new marketing strategy for s... " The athletes include Reebok CrossFit Games specialists Garret Fisher and Lind... ...bstacle course racer Hunter McIntyre "wearing the Reebok Running collection," while yoga instructor Tara S... tiles is "in the Reebok Yoga collection. ...or Vanessa Vassallo practices "dance steps in the Reebok Dance collection.
SBD Article Published October 22, 2013
...didas Group yesterday announced it is uniting the Reebok and adidas brands under one management team in No... He also will assume global responsibility for Reebok-CCM Hockey. ...the home of the adidas brand in the U.S. and the Reebok brand will continue to be based in Canton, Mass. In Boston, Taryn Luna reports Reebok North America President ULI BECKER yesterday left...
SBD Article Published October 07, 2013
Reebok's new FitHub store in the Boston suburb of Braint... ...heduled exercise classes -- is the latest step in Reebok’s effort to return to its personal fitness roots... " Reebok CMO Matt O'Toole said, "The stores are the perfec... " Reebok and its FitHub stores "hope to attract a broad ra... ...e CrossFit phenomena and the business behind it." Reebok in '10 signed a 10-year deal with CrossFit Inc.