Gatorade Debuts New TV Ad Gordon Discusses Pepsi Max Viral Video Pepsi Max Prank Video An Internet Sensation Jeff Gordon Stars In Pepsi Max Spot Door Open For New Earnhardt Sponsors In '13 Reebok Launches New John Wall Shoe, Campaign Aerosmith, Kravitz Join Pepsi Campaign ISC Tracks Extend Deal With Gatorade PepsiCo Kicks Off New NFL Ad Campaign Gatorade President O'Hagan Leaving Company
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SBD Article Published March 27, 2013
Gatorade today is debuting a new TV spot starring Thunder F Kevin Durant and Heat G Dwyane Wade. In the ad, titled “Fixation,” Durant has a late-game drive to the basket blocked by Wade. Durant then wakes up in a panic, realizing the play was a dream, and immediately starts training to ensure that such a play will not happen in real life. Durant then re-visualizes the play and this time dunks for the score. This causes Wade to wake up in the same panicked fashion, as though he had dreamed the...
SBD Article Published March 18, 2013
NASCAR driver Jeff Gordon yesterday spoke about the reaction to his recent Pepsi Max viral video and said, “Everywhere I look -- on my Twitter account, Facebook, every place I've been this week running into fans or just people that maybe don’t follow racing -- [they] are going crazy over this video.” Gordon said the video was similar to “some of the fun things that they’ve done in the past like the Uncle Drew video and this is sort of a spinoff of that.” Gordon added, “When we were filming it...
SBD Article Published March 14, 2013
Pepsi earlier this week unveiled its Pepsi Max "Test Drive" ad featuring NASCAR driver Jeff Gordon in disguise, and the video has gone "viral overnight," but have "shock ads gone too far," wondered ABC's Lara Spencer. ABC's Nick Watt noted a Pepsi spokesperson "told us a stunt man actually did some of the driving" in the video, though he "refused to say whether 'Steve' is really a car salesman or an actor." The spokesperson did stress that Steve's "reactions are 100 percent genuine." Jalopnik...
SBD Article Published March 13, 2013
Pepsi has unveiled a “video it shot at Troutman Motors and Philip Morris” in Concord, N.C. in February that promotes Pepsi Max and “features NASCAR racer Jeff Gordon in disguise taking a test drive of a new Camaro,” according to Mark Plemmons of the HICKORY RECORD. The video was “produced by Gifted You, a division of Will Ferrell’s Funny or Die company,” and about “75 people were employed during the shooting of the video” (HICKORY RECORD, 3/13). The video will be “used in a Pepsi commercial...
SBD Article Published October 24, 2012
PepsiCo is "finalizing a new, three-year agreement with H... " Current plans call for PepsiCo’s Diet Mountain Dew and Amp Energy brands "to top...
SBD Article Published October 23, 2012
Reebok last week launched a new campaign for Wizards G John Wall’s new Wall Season 3 ZigEscape, and in “many ways, having his own shoe and a logo have been cathartic for Wall,” according to Michael Lee of the WASHINGTON POST. Wall said, “When you’ve got your own logo, it brightens your day. You wouldn’t think you’d be in a situation where you have your own shoe, or anything like that. It’s still kind of shocking.” Reebok is “taking a different approach with its latest ad campaign, filming a m...
SBD Article Published October 19, 2012 by Daniel Kaplan
Pepsi on Friday unveiled two more musical acts as part of its campaign to have rock stars write anthems for seven NFL teams. Aerosmith has released an anthem titled “Legendary Child -- Patriots Anthem” for the Patriots, and Lenny Kravitz is releasing “Like A Jet” for the Jets. The two teams play each other Sunday. The ad campaign for the anthems will start during their game, with TV spots featuring the anthems to air during the broadcast. Ads featuring the other anthems will roll out in addit...
SBD Article Published September 24, 2012
...500 qualifying races earlier this year, “but the PepsiCo brand plans to extend its sponsorship of NASCAR’s...
SBD Article Published September 05, 2012
...of its new 10-year sponsorship deal with the NFL, PepsiCo "will be deploying more NFL displays than ever be... ” PepsiCo expects to have 23,000 NFL displays "in market at... ” PepsiCo Senior VP/Global Sports Marketing Jennifer Storms... ...NFL “proves customers are more likely to purchase PepsiCo products when they display, or are associated wit... ” Of the NFL's 32 teams, 22 “partner with PepsiCo.
SBD Article Published August 17, 2012
PepsiCo on Thursday announced that Gatorade President SAR... ...ng the company, the "latest executive movement in PepsiCo's Americas drink division, its largest business,"... ...President since early '11 after holding the title PepsiCo Global CMO of Sports Nutrition for two-plus years... Concurrent with O'Hagan's departure, PepsiCo is naming DEBRA CREW President of Americas Bevera...
SBD Article Published August 01, 2012
The PGA of America and PepsiCo yesterday announced that they have inked a multiy... PepsiCo beverages will continue to be exclusively served... PepsiCo brands have served as the organization's official...
SBD Article Published July 24, 2012
PepsiCo yesterday also formally announced a multiyear spo... PepsiCo this fall throughout Pennsylvania will distribute... ...x can in honor of the Steelers' 80th anniversary (PepsiCo). In Pittsburgh, Teresa Lindeman writes PepsiCo “won’t be selling cereal or orange juice at Heinz...