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Pennzoil in sticky spot with Cup points leader Harvick

Pennzoil has spent nearly two decades as a primary team sp... Now, with Kevin Harvick’s No. 29 Shell-Pennzoil car sitting atop the series points heading into t... Shell-Pennzoil’s relationship with Richard Childress Racing and... ...and the sponsor’s — first Cup championship, Shell-Pennzoil will have minimal opportunity to activate around... Shell-Pennzoil decided to leave RCR in late 2009, in the midst o...

Marketplace Round-Up

Shell/Pennzoil Alters Harvick’s ...nd, with “smaller Shell logos and the addition of Pennzoil wording on the front, back and down the [pant] le...

During last night’s broadcast of the “Academy Awards” on ABC, GM aired a re-edited 60-second version of its Super Bowl ad, which originally featured an assembly line robot being fired and eventually c

Shell/Pennzoil Agrees To Alter Kevin Harvick’s Fire Suit

Shell/Pennzoil Says It Will Shell/Pennzoil has agreed to alter the markings on driver Kevin... ...f the hood, which means a smaller Shell logo with Pennzoil wording across the top and possible Pennzoil lettering down the legs, where it read Shell last... ...s granted under the motor oil category and that's Pennzoil.

By Michael Smith, Staff Writer, SportsBusiness Journal Shell/Pennzoil has agreed to alter the markings on driver Kevin Harvick's fire suit this weekend for the Nextel Cup Auto Club 500 at California S

Blog Hound: Sunoco Shows Displeasure With Shell

...e that RCR would be in if Cingular/AT&T and Shell/Pennzoil both pull their sponsorships due to the non-compe... “Harvick and Shell-Pennzoil may have won the Super Bowl of Motorsports, but w...

With officials at Sunoco, the official fuel of NASCAR, upset over the Shell logo on Kevin Harvick’s fire suit at Daytona last weekend, several bloggers are placing the blame on NASCAR’s sponsorship ru

Shell Game: Sunoco Upset With Logos On Harvick’s Fire Suit

Shell/Pennzoil is in its first season as the primary sponsor Harvick drove the Shell/Pennzoil car to victory in the Daytona 500, giving him The hood of the No. 29 car has Pennzoil lettering over market only its Pennzoil brand, and thus has infringed on Sunoco’s exclusi...

By Michael Smith, Staff Writer, SportsBusiness Journal Like the headlines that trumpeted Kevin Harvick’s Daytona 500 win, Sunoco is “Shell-shocked.” Harvick’s twin trips to victory lane last weekend i

NASCAR Drivers Make Appearances In Ads During Daytona 500

” Meanwhile, Shell-Pennzoil, a first-year

Of the 43 drivers in Sunday’s NASCAR Nextel Cup Daytona 500, 18 appeared in ads shown during the race, 11 of which were for NASCAR sponsors or partners, according to Richard Sandomir of the N.Y. TIMES

Wheels & Deals

...n select Shell stores to promote the No. 29 Shell-Pennzoil car’s merchandise, including apparel exclusive to...

UPS signed a new five-year deal with NASCAR to continue as the sport’s official express delivery company through the 2011 season. UPS will continue providing its Trackside Services at all Nextel Cup S

Wheels & Deals: Penske Opts For Old Intrepid Over Charger

...will drive the No. 4 car, which “will still carry Pennzoil sponsorship in some form” (INDIANAPOLIS STAR, 2/1...

USA TODAY’s Nate Ryan reports Penske Racing will race Dodge’s ’04 Intrepid in the second and third races of the NASCAR Nextel Cup season at California Speedway and Las Vegas Motor Speedway because the

Office Park: Retailer On As Full-Time Sponsor For Edwards

...cotts, Autoclub Group/AAA, World Financial Group, Pennzoil and Aegon.

By Scott Warfield, Staff Writer, SportsBusiness Journal Office Depot has signed a new multi-year deal to be the exclusive primary sponsor of Roush Racing’s No. 99 Ford, driven by Carl Edwards. Office

Brett Yormark

include Georgia Pacific, Pennzoil and Advance Auto Parts, said the job Yormark

Names In The News

Powerade, that was Pennzoil.

In Indianapolis, Mark Alesia reports with Notre Dame firing head football coach TYRONE WILLINGHAM yesterday, there remains only two black coaches in Division I-A football out of 117 teams — UCLA’