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Name Recognition: PBR Signs Deal To Become Official Beer Of ... The PBR

...today will announce a three-year agreement making PBR the official beer of the PBR. ...ng bulls from beneath a 10-foot tall replica of a PBR Tall Boy can. At eight tour stops, PBR will host an in-arena “Pabst Party Zone,” where f...  Neither PBR would reveal specific financial terms, but a sour... ...s about, 'hey, you guys ought to be involved with PBR." The PBR circuit has been without a national beer sponsor...

That Ain't No Bull: PBR Holding First-Ever PPV Event Saturday Night

The PBR is producing its first-ever PPV event Saturday.

Newsmakers

...ar career building a business around bulls at the PBR, Bernard left to build a business around autos at...

Neal's new firm to executive produce for PBR

for producing the PBR programming, which is carried by Versus. ...e programming was previously produced in-house by PBR.PBR on TV,” Neal said.

Executive Transactions

...PBR COO media services and business development (PBR).

NBA Development League President PHIL EVANS will resign effective July 1 after deciding not to relocate his family when the league moves its HQs from Greenville, South Carolina, to N.Y. A successor, w

League Notes

CNBC’s Mike Hegedus reported the PBR has 25% year-over-year bought a majority interest in the PBR, said, “To us, this is media in the new

In Indianapolis, Bob Kravitz noted the IRL has the power to conduct tests “if it has reasonable suspicion somebody in the garage area has a drug or alcohol issue,” but it “has never tested” driver Al

Spire Capital Partners Buying Majority Interest In PBR

, a move that PBR CEO Randy Bernard said would allow some original... PBR’s existing management team will stay in place, an... to be a part of PBR’s effort to “build awareness for the sport and pr...

By Ross Nethery, Managing Editor, SportsBusiness Journal Spire Capital Partners of N.Y. is buying a majority interest in Professional Bull Riders Inc., a move that PBR CEO Randy Bernard said would all

Marketplace Round-Up

...aha renewed its sponsorship with Pro Bull Riders (PBR) Inc. for the ’07 and ’08 seasons of the PBR Built Ford Tough Series Presented by Wrangler. ...the official ATV and side-by-side vehicle of the PBR last February (PBR).

Packers QB Brett Favre has signed an endorsement deal with Wrangler and will be featured in the brand’s fall marketing campaign for its Five Star Premium Denim Line. Favre will be featured in national

PBR Cancels First Of Four Tour Championship Rounds In OKC

PBR Cancels First Round Of U.S.Smokeless Challenger T... PBR COO Sean Gleason said that tonight’s first round... ” Gleason said that PBR available to the PBR as soon as they first thought” and “that, coupled... ” To make up for the move, the PBR will hold a where fans can meet and get autographs of PBR riders (DAILY

PBR COO Sean Gleason said that tonight’s first round of the U.S. Smokeless Challenger Tour Championship has been cancelled “because of logistical problems,” according to Ed Godfrey of the DAILY OKLAHO

Executive Transactions

...The PBR named intellectual property ...clerk MATTHEW RIVELA Associate Corporate Counsel (PBR).

MICHEL PLATINI was voted in as the new UEFA President, topping incumbent LENNART JOHANSSON, who had led the organization since ’90 (UEFA). FRANCHISE: The NHL Panthers named Capital Sports Management E