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  • SBJ Article

    How use of business analytics could have benefited union

    Published April 14, 2014

    In today’s most popular professional sports leagues the role of business analytics continues to escalate. The introduction of the “Moneyball” statistical application to player efficiency in MLB years ago has expanded to other professional sports. Analytics professionals have been added to management at both league and team levels. Additionally, analytics are a driving force in the drafting of new players and in the acquisition of free agents.    Team...

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  • SBJ Article

    Cartoon: Rock and roll football

    Published April 14, 2014

    Tags: Opinion
  • SBJ Article

    From Emmert’s battle to 'refusing to jump'

    Published April 14, 2014

    The coverage of NCAA President Mark Emmert during the State of the NCAA press conference was indicative of the media’s distrust, dislike or disappointment in him. Last year, Emmert used the event to verbally go after media members who had called for his resignation, which earned him rightful criticism for coming off as petty and spiteful. This year, Emmert and the NCAA changed the day and format of his press conference; instead of going solo, he w...

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  • SBJ Article

    How events can create emotional connection between team, fan

    Published April 07, 2014

    When it comes to sports sales, events have always been a critical part of the promotional mix because they provide the possibility of personal or face-to-face selling and the chance to showcase a product or opportunity in an experiential manner. The paradigm changer for sales events can be traced to the then-New Jersey Nets, who pioneered the Influencer Program. The program was designed to be an event hosted by an influential season-ticket holder —...

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  • SBJ Article

    Why Atlanta is a sports market worth watching

    Published April 07, 2014

    One of the best stories in sports business is what’s taking place in Atlanta. Pretty quietly over the last year, there has been a run of developments that have the chance to make a significant impact on that community and the overall sports industry.    I spent a Friday in Atlanta last month and got a better sense of what’s going on with new facilities in the city that is a four-hour drive from where I live, in Charlotte. There’s the Falcons’ $1.2 bi...

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  • SBJ Article

    Cartoon: Buy me some peanuts and sushi?

    Published April 07, 2014

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  • SBJ Article

    Cartoon: It's complicated

    Published March 31, 2014

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  • SBJ Article

    Back to front: Pieces from World Congress

    Published March 31, 2014

    Among the thoughts and comments that stood out to me at the recent World Congress of Sports in Dana Point, Calif.: > MOVING PICTURES: Legendary Entertainment CEO and Pittsburgh Steelers minority partner Thomas Tull connected the dots between sports and Hollywood when he talked about bringing data analytics to his entertainment business. He recently purchased software analysis company StratBridge, which has worked for years with dozens of sports team...

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  • SBJ Article

    Understanding your counsel’s concerns with creative marketing

    Published March 31, 2014

    Sponsorship and endorsement agreements once focused on defined, quantified marketing products: specific logo placements on specific assets for a specific number of events, a specific number of personal appearances and content production days, and a specific number of tickets and hospitality events. However, as sponsors look for fresh ways to maximize their returns and engage consumers, they seem to be increasingly focused on creative marketing benefi...

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  • SBJ Article

    Time is the most valuable resource to give, receive

    Published March 31, 2014

    In the world of pro sports, the predominant colors brought home by athletes from their daily trips to the office are black and blue. In the front offices of sports franchises and organizations, the fluid that flows through the sports deal pipeline is green.  Every day we are inundated, informed, involved and amazed by sports business deals that shatter what we thought were unreachable standards. Records on the playing fields may stand the test of ...

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  • SBJ Article

    Backing Sutton’s take on marketing programs

    Published March 24, 2014

    The following letters are a sample of the response to Bill Sutton’s most recent column, “Generalizations are offensive to marketing programs, students” (SportsBusiness Journal, March 10-16). Just a quick note to say, “Well done” with your recent editorial in the SBJ/SBD in response to Mark Cuban’s comments. I couldn’t agree more with you and your thoughts and hope I can become part of the solution with you. I earned both my undergraduate and graduate degrees in sports management from the Uni...

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  • SBJ Article

    Cartoon: Gotta be the shoes

    Published March 24, 2014

    Tags: Opinion
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