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  • SBJ Article

    How to save thousands while spending millions in pro football

    Published October 20, 2014

    With teams spending millions of dollars on athletes who often spend just a few hours a week in an actual game, professional football may appear to be something of a spendthrift enterprise. It’s not. I run business information systems for the Houston Texans, and it is that office’s job to make sure that we provide efficiencies to the organization under strict spending constraints. Such efficiencies can be hard-fought now that professional football is...

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  • SBJ Article

    New collegiate model would end one-size-fits-all approach

    Published October 20, 2014

    I was honored recently to participate on a panel at the Sept. 8 Knight Commission meeting. There, I risked proposing a radical model for intercollegiate athletics: Organize college sports into two groupings — spectator sports and participation sports — with different sets of rules and competition structures applying. This model is designed to address the apparent recognition by many (if not most) in the public, media and courts that a select group o...

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  • SBJ Article

    Ready for Rio? How brands can reach the two Brazils

    Published October 20, 2014

    With Brazil’s presidential race heading toward a runoff election later this month, Rio 2016 has taken a back seat in Brazil to issues of politics and economics. There is also a stark contrast between the excitement of Brazil hosting two global sporting events back-to-back and the current economic climate. But no matter the issues of today, one thing is for certain: The Olympic cauldron will be lit on Aug. 5, 2016. This raises the question: What wil...

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  • SBJ Article

    Cartoon: Anticipation

    Published October 20, 2014

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  • SBJ Article

    Fanaticos are the ‘more’ consumer

    Published October 13, 2014

    This week at the CSE Sports Marketing Symposium, Univision will unveil the results of a new, nationwide study conducted in partnership with Vital Findings on the differences between Hispanic and non-Hispanic sports fans. Our results show that while all sports fans are valuable consumers, Hispanic sports fans, “fanaticos” as we call them at Univision, are the best. They consume more sports via more mediums, engage in more sports celebrations and conve...

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  • SBJ Article

    This industry could learn something from scholars

    Published October 13, 2014

    ...nce, top scholars are widely recognized and their opinions are sought by many scholars.

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  • SBJ Article

    Cartoon: Draft in the Windy City

    Published October 13, 2014

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  • SBJ Article

    In social-media driven world, leaders must check ‘thermostat’

    Published October 13, 2014

    The emotionally charged events that continue to take place in the sports industry have given us a great to deal to contemplate about the industry, its leadership, our society and, not least of all, ourselves. Colin Cowherd of ESPN Radio recently said that public figures need to “check the temperature in the room” to see how these very visible leaders should be communicating. Having watched the ineptitude of these same communication activities on tele...

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  • SBJ Article

    An AD’s life: On campus, under the microscope

    Published October 13, 2014

    Over the last few weeks, I’ve been closely watching the challenges facing the University of Michigan’s Dave Brandon, a respected leader in college sports. Brandon’s situation is noteworthy because of the program’s history and his nontraditional background. He played football at Michigan, but the former Domino’s CEO is seen as a corporate executive who has brought more business sophistication to campus. At one time, it was seen as an advantage; under ...

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  • SBJ Article

    Loyalty programs can give teams upper hand

    Published October 06, 2014

    I read with great interest Russell Scibetti’s article, “How teams can benefit from direct relationship with fans,” in the Sept. 22 edition of SportsBusiness Journal. I very much agree with Russell’s critical point on the need for teams to differentiate their ticket product rather than being forced to compete with the secondary market on price. In fact, I’d even take Russell’s point further. Combining both the need for teams to differentiate the ticke...

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  • SBJ Article

    Cartoon: Filling his shoes

    Published October 06, 2014

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  • SBJ Article

    Can you hear me now? Stadium noise hits damaging level

    Published October 06, 2014

    Long-term hearing damage caused by the pump-up-the-volume cacophony from opening whistle to final horn is becoming a can-you-hear-me-now problem for the world of sports. The noise for change from concerned constituencies is growing louder when it comes to protecting the hearing of fans who are screaming their heads off at venues throughout the country. “People think it’s cool or funny or whatever, but there is increasing evidence that if your ears ...

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